Showing posts with label Marketing and Advertising. Show all posts
Showing posts with label Marketing and Advertising. Show all posts
An Internet Marketing Master's Most Powerful Secret Revealed.
Can you really make money... doing what you love... over the phone?The answer is yes.
In fact marketing millionaires Harv Eker, Mark Victor Hansen, Bob Proctor, Jack Canfield, Harvey McKay and many others all use the telephone to rapidly build their businesses.
When they want to bring a new product to market quickly, create a new product or build their e-mail list. they all use tele seminars.
And when they need help... they all turn to the master of free teleseminars Alex Mandossian.
In case you don't already know what a teleseminar is, let me start with a description and why so many of the Internet marketing gurus use them.
A teleseminar is simply a conference call over a special conference call telephone line. There is usually a host/moderator who interviews an expert about a product, service or skill. And then, most importantly, there is a group of people who are on the conference call line in 'listen only' mode. There can anywhere from a few people to several thousand listening.
The host will have control over whether or not, the listeners can ask questions during the call.
Is my recommendation that on calls with over 20 people, the listeners be muted out. If the listeners want to ask questions, they either e-mail them in advance or use a specific teleseminar system that allows them to be sent to the moderator via instant message.
One system I recommend is InstantTeleseminar.com. You can find out more about this system on my blog. This is a more advanced system and allows for about 200 people to listen over the phone lines and up to 2000 people to listen over the Web.
If you are just beginning and don't have a very large group there are several good companies that offer conference lines for free. They even include recordings of the calls, which can then be turned into MP3 files and either sold or set up for free replay on your web site.
Teleseminar are great for
1) doing a free introduction of a new product or service
2) interviewing an expert to create a product
3) introducing a joint venture partner's product to your list
4) introducing your product to a joint venture partner's list
5) doing a training for your affiliate team
6) presenting a one-time training that people pay for
7) presenting a series of trainings that people pay for
There are many other creative and profitable ways to use teleseminars.
The benefit of using teleseminars is how flexible they are, how interactive they are, and how personal they are -- and how easy they are to set up an inexpensive to use.
You could decide to do a teleseminar in just a couple of days and have an e-mail out to your list and before you know it have a profitable and effective marketing campaign going.
To set up a call
1) Decide the purpose of the call.
2) Decide what action you want the listeners to take at the end of the call, such as to sign up for emails or purchase a product.
3) Decide if you need a web sales page or just an email to announce the event.
4) Decide if you are going to be the expert or if you are going to interview someone else.
5) Write your emails - There are normally 3 emails -
1st sent out one week from event
2nd two days from event
3rd day of event
6) Layout a script of the call. Remember to give a reason why the listener should stay on until the end (for access to a free MP3? To ask their questions?)
7) Call in a few minutes in advance. (make sure to record the call)
8) Give it all you've got - and remember to give the call to action - what do you want them to sign up for, buy, etc.
Take action today and set up your first teleseminar.
Article Directory: http://www.articleco.com
To learn more about teleseminars and electronic marketing make sure to check out my Paul Sterling Blog paulrecommends.blogspot.com/ and take the 7-question quiz on electronic marketing at www.taketeleseminarsecrets.com
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Teleseminars versus In-Person Seminars: Which is the Better Choice?
In-person seminars are the conventional way to make presentations and it’s a marketing strategy that has been used by businesses for many years already. An in-person seminar, however, isn’t all that easy to plan and conduct, and that’s why people have tried to come up with alternatives to them. One such alternative is a teleseminar.Why Teleseminars Can Be the Better Choice
Teleseminars and in-person seminars both have its own pros and cons, but certain cases make teleseminar the better choice. Here are a few reasons why businesses may opt for a teleseminar instead.
Lower Overall Costs
First of all, travel expenses are immediately reduced to zero and this goes for both the teleseminar host and guests. Phone services will enable the teleseminar host meet with his guests, making it unnecessary for both parties to incur traveling expenses. This time around, a world tour can be conducted even straight from your home, and you owe everything to your good old phone. Other out-of-pocket expenses will be greatly reduced, if not completely eliminated.
If you usually charge fees for your in-person seminars, you can make admission fees either more affordable or profitable with teleseminars. Because you don’t need to rent a venue for a teleseminar and you’ll have to pay for fewer tools and services to make your teleseminar possible, your overall costs are sure to come down a few notches.
With lower overall costs, you can earn a more substantial profit even while ticket prices remain the same. If you wish to make your teleseminar more affordable and increase the number of attendants, you now have the means of lower your ticket prices. In some cases, and with proper advertising, you might even afford to make your teleseminar completely free!
Less Pressure
If it’s your first time to make a presentation, which situation would exert greater pressure on you: talking to ten people over the phone or having to face all of them together in a room and with you alone in the limelight?
A teleseminar is easier for the nerves, and if you have first-time marketers working for you, they stand to gain a more positive experience with a teleseminar.
Less Planning Time
A teleseminar is easier to organize than an in-person seminar for various reasons. Food and drinks, for instance, usually represent a huge headache in seminar planning because you want something that’s affordable but delicious and one you can serve hot and ready in adequate quantities. When it comes to teleseminars, however, food and drinks are no longer your concern. You can schedule a timely break in your presentation, but you can’t serve them food and drinks over the phone, can you? You may have to entertain them during break time, but there are many ways to keep your guests entertained without spending a dime.
Other problems that usually beset in-person seminars are not applicable to teleseminars. These include but aren’t limited to malfunctioning visual presentation tools, seating arrangements, and size and appearance of venue.
As you can see, holding a teleseminar may be a better choice if you’ve a smaller budget or you have less time to plan your presentation. But why make a choice if you don’t have to? You stand more to gain if you can afford to offer both an in-person seminar and a teleseminar to prospective clients so why not do that?
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Marketing Your Products Through Teleseminars
You may be having a hard time marketing your products through the Internet, especially if there aspects to your products that you cannot explain. Now, imagine how much harder to market services are: are you a massage specialist, hair stylist, or even a professor or lecturer hoping to make a killing online?
It can be hard to convince people to avail of your services if you do not have concrete proof of your abilities, and so much harder if you do not talk to them personally. Websites can be great in featuring products and how they look, but they can be quite impersonal when you need to talk to people and address their needs.
One way for you to get over this hurdle is to conduct a teleseminar. Basically, a teleseminar is a seminar that is conducted over the telephone. This keeps you from having to go through the long, costly process of booking a venue for your activity, feeding your guests, and giving them either free samples or paraphernalia.
It also gives your guests the chance to hear what you have to say without them having to leave their homes. On both sides of the knowledge divide, there are advantages, and if you have a product, you can use the advantages of teleseminars in order to get your word across.
All that you need is a bridge line to allow a lot of people to listen to you. The people who need to listen to you need only a telephone number as well as an access code in order to listen to your seminar. If you are going to market a product, a teleseminar can be great: it can allow you to answer questions and address issues that you might not have anticipated had you not consulted your target market. If you are going to market your product through a teleseminar, here are a few tips that you may want to take into account:
- Have you ever heard the expression that if you smile, you can tell over the phone? Keep this in mind as you conduct the seminar. You need to appear enthusiastic (but not overeager) and you need to appear as though you are made happy by your own product. If you can’t be happy because of your own product, who else can be made happy by it?
- If you are going to create a network marketing scheme around your product, you can also use your teleseminars to train the people that you hope will sell your product. Teleseminars have been used for training, and you can use this aspect of the teleseminar not only in selling your product at first, but in sustaining sales.
For instance, if your product requires special training to be used, then you might conduct a teleseminar in order to get people to learn how to use it. You may also conduct follow up training for all the updates that you make to your product.
- Sustain your sales by having teleseminars constantly: this can allow you to keep in touch with your customers, and it can polish off your reputation as someone who cares about customers more than sales. You can have teleseminars that are useful to your target market, but mention your product only briefly. This way, you can still market your product without appearing like a hard-selling salesperson.
- Always provide information on where people can buy your product, and what they can get out of it. Moreover, be persuasive in telling people that they should get the product.
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10 Ways To Promote Your TeleClasses or TeleSeminars
The teleclass format has become more "known" since Thomas Leonard started the first virtual coaching school. Below is a list of ways to promote your teleclasses. Some of the places below will cost a registration fee, others you'll need to be certified as a teleclass leader, and still others are free.1. Teleclass
http://www.teleclass.com
2. Teleclass International
http://www.teleclassinternational.com/
3. 24/7 coaching
http://www.247coaching.com/
4. Online Success Teleseminars (must relate to Online $uccess)
http://www.onlinesuccessteleseminars.com/newevent.htm
5. Internet Marketing Seminar Schedule
http://internetmarketingseminarschedule.com/about.html
6. Craigs List
http://craigslist.org
7. Your usual marketing materials
8. Local Newspapers
9. Local Web Sites
10. Online Networking Organizations
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Article Source: http://www.BharatBhasha.com
Article Url: http://www.bharatbhasha.com/ecommerce.php/17335
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7 Important Tools in Producing a Teleseminar
Technology is a great thing. It makes life easier in many ways, and conducting a teleseminar is no exception. Here are the essential tools you need to make your teleseminar perfect.
Online Marketing Tools
These include but aren’t limited to squeeze or landing pages, auto-responders, and e-newsletters. You need to aggressively advertise your teleseminar so that more people will hear about it and join.
Marketing efforts should continue even after the teleseminar. Try to obtain feedback from participants. Use the information you’ve obtained from them to improve the quality of your next teleseminar.
Presentation Outline
Start with a general draft before adding detail. Review and revise on your own before having someone else critique it.
While ad-lib is certainly fun, it’s still better overall to have a presentation outline to stick to. An outline prevents you from going off-topic and ending your presentation on time – something you need to do if you don’t want to be charged extra for using phone services beyond the scheduled period.
Bridge Line
Contact your phone company and inquire about their conferencing services. A bridge line is critical to your teleseminar since it lets every person you’ve called hear your presentation in optimal quality. If you can afford it, having a secondary bridge line as back-up would be great. In case of any technical malfunction with the first line, you can use your second bridge line to reconnect quickly with your guests.
Once you have access to a bridge line, perform several test calls to your friends and see how it works.
Recording
In most cases, your phone company may offer you recording services to use with your bridge line. This way, you need only to push a button to start recording your teleconference. If such services are unavailable, browse the Internet for alternative recording equipment you can use for your teleseminar.
Having an audio recording is necessary because it serves as additional online marketing for your future teleseminars. By posting an excerpt in your website, visitors will know what they’ve missed out on your last teleseminar. If they like what they hear, they’re sure to sign up for the next presentation.
Transcript
A transcript must be made for your teleseminar and the appropriate passages should also be uploaded together with the audio excerpt you’ve posted in your website. Visitors who don’t have the inclination or means to listen to your recording can read the transcript instead.
Transcripts are also a good review tool for you. It helps you determine which parts of your presentation require improvement. You can then make the necessary changes to make your future teleseminar better.
Reference Materials
It’s not easy for everyone to follow what’s being discussed in a seminar, whether they’re participating in person, online, or over the phone. You can make the lives of your participants easier by sending them reference materials prior to the teleseminar. It can give them background knowledge on what you’re about to discuss and help them follow your presentation.
Audio Presentation Tools
If your presentation includes use of music and other audio elements, make sure that you have the necessary tools and the knowledge for operating them. Again, try practicing them prior to the teleseminar.
If you make use of these tools, your teleseminar has greater chances of reaching its goals. Good luck on making people listen to what you have to say!
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