Showing posts with label Marketing strategy. Show all posts
Showing posts with label Marketing strategy. Show all posts
Teleseminars versus In-Person Seminars: Which is the Better Choice?
In-person seminars are the conventional way to make presentations and it’s a marketing strategy that has been used by businesses for many years already. An in-person seminar, however, isn’t all that easy to plan and conduct, and that’s why people have tried to come up with alternatives to them. One such alternative is a teleseminar.Why Teleseminars Can Be the Better Choice
Teleseminars and in-person seminars both have its own pros and cons, but certain cases make teleseminar the better choice. Here are a few reasons why businesses may opt for a teleseminar instead.
Lower Overall Costs
First of all, travel expenses are immediately reduced to zero and this goes for both the teleseminar host and guests. Phone services will enable the teleseminar host meet with his guests, making it unnecessary for both parties to incur traveling expenses. This time around, a world tour can be conducted even straight from your home, and you owe everything to your good old phone. Other out-of-pocket expenses will be greatly reduced, if not completely eliminated.
If you usually charge fees for your in-person seminars, you can make admission fees either more affordable or profitable with teleseminars. Because you don’t need to rent a venue for a teleseminar and you’ll have to pay for fewer tools and services to make your teleseminar possible, your overall costs are sure to come down a few notches.
With lower overall costs, you can earn a more substantial profit even while ticket prices remain the same. If you wish to make your teleseminar more affordable and increase the number of attendants, you now have the means of lower your ticket prices. In some cases, and with proper advertising, you might even afford to make your teleseminar completely free!
Less Pressure
If it’s your first time to make a presentation, which situation would exert greater pressure on you: talking to ten people over the phone or having to face all of them together in a room and with you alone in the limelight?
A teleseminar is easier for the nerves, and if you have first-time marketers working for you, they stand to gain a more positive experience with a teleseminar.
Less Planning Time
A teleseminar is easier to organize than an in-person seminar for various reasons. Food and drinks, for instance, usually represent a huge headache in seminar planning because you want something that’s affordable but delicious and one you can serve hot and ready in adequate quantities. When it comes to teleseminars, however, food and drinks are no longer your concern. You can schedule a timely break in your presentation, but you can’t serve them food and drinks over the phone, can you? You may have to entertain them during break time, but there are many ways to keep your guests entertained without spending a dime.
Other problems that usually beset in-person seminars are not applicable to teleseminars. These include but aren’t limited to malfunctioning visual presentation tools, seating arrangements, and size and appearance of venue.
As you can see, holding a teleseminar may be a better choice if you’ve a smaller budget or you have less time to plan your presentation. But why make a choice if you don’t have to? You stand more to gain if you can afford to offer both an in-person seminar and a teleseminar to prospective clients so why not do that?
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7 Important Tools in Producing a Teleseminar
Technology is a great thing. It makes life easier in many ways, and conducting a teleseminar is no exception. Here are the essential tools you need to make your teleseminar perfect.
Online Marketing Tools
These include but aren’t limited to squeeze or landing pages, auto-responders, and e-newsletters. You need to aggressively advertise your teleseminar so that more people will hear about it and join.
Marketing efforts should continue even after the teleseminar. Try to obtain feedback from participants. Use the information you’ve obtained from them to improve the quality of your next teleseminar.
Presentation Outline
Start with a general draft before adding detail. Review and revise on your own before having someone else critique it.
While ad-lib is certainly fun, it’s still better overall to have a presentation outline to stick to. An outline prevents you from going off-topic and ending your presentation on time – something you need to do if you don’t want to be charged extra for using phone services beyond the scheduled period.
Bridge Line
Contact your phone company and inquire about their conferencing services. A bridge line is critical to your teleseminar since it lets every person you’ve called hear your presentation in optimal quality. If you can afford it, having a secondary bridge line as back-up would be great. In case of any technical malfunction with the first line, you can use your second bridge line to reconnect quickly with your guests.
Once you have access to a bridge line, perform several test calls to your friends and see how it works.
Recording
In most cases, your phone company may offer you recording services to use with your bridge line. This way, you need only to push a button to start recording your teleconference. If such services are unavailable, browse the Internet for alternative recording equipment you can use for your teleseminar.
Having an audio recording is necessary because it serves as additional online marketing for your future teleseminars. By posting an excerpt in your website, visitors will know what they’ve missed out on your last teleseminar. If they like what they hear, they’re sure to sign up for the next presentation.
Transcript
A transcript must be made for your teleseminar and the appropriate passages should also be uploaded together with the audio excerpt you’ve posted in your website. Visitors who don’t have the inclination or means to listen to your recording can read the transcript instead.
Transcripts are also a good review tool for you. It helps you determine which parts of your presentation require improvement. You can then make the necessary changes to make your future teleseminar better.
Reference Materials
It’s not easy for everyone to follow what’s being discussed in a seminar, whether they’re participating in person, online, or over the phone. You can make the lives of your participants easier by sending them reference materials prior to the teleseminar. It can give them background knowledge on what you’re about to discuss and help them follow your presentation.
Audio Presentation Tools
If your presentation includes use of music and other audio elements, make sure that you have the necessary tools and the knowledge for operating them. Again, try practicing them prior to the teleseminar.
If you make use of these tools, your teleseminar has greater chances of reaching its goals. Good luck on making people listen to what you have to say!
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Teleseminar versus Webinar: Which is the Smarter Choice?
A teleseminar is a seminar conducted purely over the phone while a webinar utilizes online tools, together with phone use in some cases, to conduct the seminar. Both are commonly used as a marketing strategy, but as to which one of them would be more effective for your business depends largely on your budget and needs.
The Advantages and Disadvantages of Using a Teleseminar
A teleseminar is easier to plan and conduct. As you will be making a purely audio presentation, there is no need for you to worry about the visual elements of your presentation. As long as the content is informative and entertaining and you’ve the necessary skills and tools to deliver your speech effectively, your teleseminar is sure to be a hit.
More people are also able to join a teleseminar. Even in today’s age, not all households have computers and not everyone with computers at home is computer-literate enough to understand what a webinar is, much less participate in it. In contrast, people of all ages and all walks of life are able to use a phone and almost every household has one of them.
Teleseminars are also less costly to set up since you’ll only have to worry about the phone charges. More often than not, you’ll have to shoulder the bill for long-distance charges as prospects will rarely participate in teleseminars if they’ll have to pay for the phone bill themselves. They may, however, agree to pay for a teleseminar fee, but only if you’ve sufficiently proven that they stand to enjoy a lot of benefits with their participation.
Teleseminars may have a more intimate set up than webinars, but they lack the visual impact that the latter has. Teleseminars also require participants to take down notes and voice out their questions aloud instead of simply having to type their questions – two things that not everyone might be willing or comfortable to do.
The Advantages and Disadvantages of Using a Webinar
As you’ve probably inferred from above, a webinar will be more expensive and time-consuming to set up. But holding a webinar also offers certain advantages over holding a teleseminar.
For one thing, webinars do have the advantage of making a visual impression on its participants. Teleseminar hosts can only speak while webinar hosts can not make their message heard but seen as well.
Webinars give people more options to participate as well. If people can only hear and speak to participate in teleseminars, a webinar participant can simply view the live transcript of the presentation and type his question if he so wishes.
Webinars may be more costly to hold because they require more tools and advanced technology, but they can also be affordable in other aspects. For one thing, webinars using chat rooms can have guests from all over the world participate without having to pay for extra charges. Reference materials can also be sent online and for free, making it easier for participants to follow the presentation.
The Right Choice
Both webinars and teleseminars are vulnerable to connection problems and whichever you chose to hold in the end, you need to be prepared for possible connection trouble and have a back-up plan ready to keep your participants from withdrawing the seminar completely.
A teleseminar is ideal for short intimate presentations while a webinar is ideal for longer presentations and when you’re expecting a greater number of attendees. Take the time to consider your decision. Good luck on your presentation!
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6 Easy Steps to Produce a Teleseminar for Beginners
Hosting a teleseminar is one of the best ways to build buzz about your product or service. It's also an excellent marketing strategy to target a market segment and increase income. In fact, it has become one of the most popular means for marketing gurus and coaches to reach their audience and promote their business. Is it time for you to tap this industry? Here is a checklist of all the important things that you will need to produce your own teleseminar:Find a relevant subject matter
The subject matter or topic you will be using for the teleseminar is a critical choice. A topic has to show high demand for an audience, otherwise it won't have any willing participants.
Find a topic that is fresh, relevant and has value. It should not be a rehash of older topics, especially those that have had significant exposure before. Look for a specific problem or challenge that is currently the concern of many people and then create a topic from there. If you have the solution for that problem, you can bet there will be people who will want to listen to you.
Identify a target audience
Once you have your topic, identify your target market. Who will need your teleseminar? Who will benefit from it the most? Can the teleseminar you have to offer provide a solution for this market segment's concern?
Choose a format
There are several formats you can choose from when producing a teleseminar. The most common are interactive teleseminars, such as those that use Q&A so there is an immediate reaction between you and your audience. You can also use an interview format, which is similar to the Q&A.
Another good format to use is the research-based call. This format uses a report or survey obtained from a poll of the target market obtained prior to the lecture. This is then used as the basis for the teleseminar.
Still another good format to use for producing a teleseminar is information delivery, where the lecturer (you) will deliver a lecture and then answer questions after.
Take care of the teleseminar materials
You'll need a website so your target audience will know where to find you. This will also be the place where information about your teleseminar will be found. The website will also serve as the jump-off point for your lecture.
Next, you'll need applications and phone services for conducting the teleseminar itself. First is an automated system for registration. This will handle participant sign up much faster and will also send replies through an autoresponder.
You'll also need a reliable bridge line service to handle your conferencing needs. Check the caller capacity of the service if it will suffice. Services can range from a minimum of about 100 callers upwards. Other services may also be included such as free recordings and technical support, so make sure to ask. Look into a good recording service. This is a great way to package your teleseminar and sell it as a separate product later.
Promote your teleseminar
Part of the success of producing a teleseminar is using the right strategies to market and promote it. If there are not enough participants, you may not be able to cover the cost and effort of producing a teleseminar.
Use e-mail marketing, post ads online, use links on your articles or send out flyers. Tap your network of contacts to drum up interest for your activities.
Mind the cost
Teleseminars don't cost a lot to produce, which is why many business owners and marketers prefer this method. Basically the cost you'll have to cover for initially will be expenses for marketing materials and conferencing. You'll also have to pay for the application to automate your registration.
Once these are in place, the next time you produce a teleseminar, you'll only have to pay only for conferencing services.
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