Profitable Teleseminars & Webinars

Showing posts with label Communication. Show all posts

Talking the Talk: How to Speak the Lingo of Your Teleseminar Audience

One of the major concerns you will have as the host of a teleseminar is relating to your audience. Nothing is more embarrassing than hosting a teleseminar where everybody else is quiet, uncomfortable, bored or annoyed – usual reactions of an audience whose attention the host has failed to command.

When there is an unusual absence of lively interaction with your audience, it's usually because they have lost interest and are still trying to grasp at what you've been trying to say. Learn how to speak the lingo of your teleseminar audience so you will never have to go through this unnerving experience. Here are ways how:

Research

Nothing beats correct, updated and complete information to help build your confidence when hosting a teleseminar. You'll need this confidence if you wish to speak the lingo of your teleseminar audience properly. Keep up-to-date with the industry you belong to and find out all the catch phrases and hot buzz words that are currently in use.

Use current resources and interview people. If you must conduct a poll or a survey, then by all means, do so. It will help keep you updated with the times.

Identify your niche

Before hosting a teleseminar, get to know who your audience will be. This is important if you want to speak their lingo. Sales people, for example, often use common buzz words in general but these buzz words differ depending on the industry they belong to.

If you will be hosting a teleseminar for real estate professionals, you will be using a slightly different lingo compared to that used with internet marketers. Knowing the particular niche of your teleseminar audience will help you become familiar with lingo that means something to them.

Get to know your audience

Look at the demographics of your target audience. People in their 20s often have a different lingo than people in their 30s, 40s or 50s, so watch out for this. Age, education, career background and geographic location also matter.

Join forums

Another great way to learn how to speak the lingo of your teleseminar audience is to join discussion boards and forums that they frequent. Here, you'll find plenty of information about what topics they are currently excited about and what their reactions are to the prevailing issues. Furthermore, you'll find clues on how their lingo goes – buzz words, acronyms, colloquial and even slang terms are often found here.

Join teleseminars with similar topics to yours

If you still have little idea of how your teleseminar audience talks, go and sign up for a teleseminar that offers a presentation on a topic that's similar to what you're planning to give. Your target audience will be here, so it's easier to spot how they talk and what they say. When discussion is lively and strong, you'll be able to detect the lingo right there and then.

Be comfortable and confident

If you are comfortable with what you're doing and are confident about your capability to deliver, it will show. Being confident will give you total command of your presentation so your audience will be more likely to listen. Will it matter if you can speak their lingo?

Of course but good communication skills, a lively and useful presentation and a personality that shines through the phone lines will more than make up for the lingo issues that may be present.

Producing an Audio Transcription of Your Teleseminar

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A teleseminar is basically your ordinary seminar brought to the telephone lines. In your ordinary seminar, you will need to book a venue, feed your guests or participants, book your speakers, pay for your speakers’ transportation costs, ensure that your speakers are comfortable, get all your speakers’ presentations in order to make copies for the audience, and ensure that everything that you planned is indeed proceeding smoothly.

Thanks to technology and advances in communication research, however, you can now have people gather virtually: they can get to their telephones, dial a number, and listen to your presenters over the phone.

This can make it cheaper for you to hold a seminar, but it also entails additional work for you. First, you will need to book speakers who are engaging, have great voices and can carry through what will be a phone speech to a lot of people. You will also need to have the infrastructure in order to do this: a telesminar will need a bridge line, which will allow a lot of people to contact you.

Second, you also need to have a question and answer portion to your event, as with most seminars, and this can be difficult to control if your questions come over the phone and you cannot see if the questioner is most likely disruptive. Third, you need to record everything that happens, and you will therefore need transcription equipment to carry your work out.

An audio transcription of your teleseminar will allow you to not only keep records of what happens, but give you a chance to see how your future teleseminars can be developed and improved. Moreover, an audio transcription can be valuable to people outside your company: it can be used as a basis for research in communication, as a way to substantiate reports of progress to your donors, and as a method of informing your clients on developments in your products and services and how you have addressed any issues put forth by your target audience.

Here are a few tips for producing your audio transcription:

- First, you need to understand that you need to record your event, and you need to take the details of the teleseminar down. This means that you will need to plan your event not just for what happens before and during, but way after. Who are you going to hire to transcribe the teleseminar? How much time are you going to give the transcriber to finish the transcription?

- Settle the names of your speakers early on so that you do not have to keep on checking back with spellings.

- Be accustomed to the unique voices of your speakers. When you get hold of the audio file, you may not be able to distinguish amongst voices if you do not know your speakers well enough.

- If you have a budget, shoot a video of the teleseminar (note that this is useful only if you have all your speakers in one room). If you cannot distinguish among voices in the teleseminar, or if you cannot make out the words, you might be able to consult the video and see if you can improve your transcript.

- Know your agenda by heart and have it next to you as you do your transcription. This can actually help you distinguish what is being said if you have an idea what is going on.

- Do not be afraid to ask for help from your speakers. Touch base with them early on and ask if they can be contacted for assistance if their voices come out garbled on the recording.

- Check all audio recording equipment a day or two before the teleseminar to make sure that they are working.