Profitable Teleseminars & Webinars

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Producing an Audio Transcription of Your Teleseminar

A teleseminar is basically your ordinary seminar brought to the telephone lines. In your ordinary seminar, you will need to book a venue, feed your guests or participants, book your speakers, pay for your speakers’ transportation costs, ensure that your speakers are comfortable, get all your speakers’ presentations in order to make copies for the audience, and ensure that everything that you planned is indeed proceeding smoothly.

Thanks to technology and advances in communication research, however, you can now have people gather virtually: they can get to their telephones, dial a number, and listen to your presenters over the phone.

This can make it cheaper for you to hold a seminar, but it also entails additional work for you. First, you will need to book speakers who are engaging, have great voices and can carry through what will be a phone speech to a lot of people. You will also need to have the infrastructure in order to do this: a telesminar will need a bridge line, which will allow a lot of people to contact you.

Second, you also need to have a question and answer portion to your event, as with most seminars, and this can be difficult to control if your questions come over the phone and you cannot see if the questioner is most likely disruptive. Third, you need to record everything that happens, and you will therefore need transcription equipment to carry your work out.

An audio transcription of your teleseminar will allow you to not only keep records of what happens, but give you a chance to see how your future teleseminars can be developed and improved. Moreover, an audio transcription can be valuable to people outside your company: it can be used as a basis for research in communication, as a way to substantiate reports of progress to your donors, and as a method of informing your clients on developments in your products and services and how you have addressed any issues put forth by your target audience.

Here are a few tips for producing your audio transcription:

- First, you need to understand that you need to record your event, and you need to take the details of the teleseminar down. This means that you will need to plan your event not just for what happens before and during, but way after. Who are you going to hire to transcribe the teleseminar? How much time are you going to give the transcriber to finish the transcription?

- Settle the names of your speakers early on so that you do not have to keep on checking back with spellings.

- Be accustomed to the unique voices of your speakers. When you get hold of the audio file, you may not be able to distinguish amongst voices if you do not know your speakers well enough.

- If you have a budget, shoot a video of the teleseminar (note that this is useful only if you have all your speakers in one room). If you cannot distinguish among voices in the teleseminar, or if you cannot make out the words, you might be able to consult the video and see if you can improve your transcript.

- Know your agenda by heart and have it next to you as you do your transcription. This can actually help you distinguish what is being said if you have an idea what is going on.

- Do not be afraid to ask for help from your speakers. Touch base with them early on and ask if they can be contacted for assistance if their voices come out garbled on the recording.

- Check all audio recording equipment a day or two before the teleseminar to make sure that they are working.

What Skills Should You Have in Producing Teleseminars?

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A teleseminar can allow you to market goods and services to people without you having to spend a lot of money. A teleseminar is simply a regular seminar placed over the phone: your speakers and guests will be on the phone lines telling people about what they should be doing, what they should buy and why, and where they should go to buy what they should purchase. Your participants do not need to travel far in order to reach your conference. They simply need to call your special telephone number, enter their authorization or access code, and then listen to your seminar over the phone.

Producing a teleseminar, however, also needs you to have a special skill set. First, because the teleseminar is conducted over the telephone and relies on technology, you will need to have some technological know-how in terms of how the technology works. This means that you should know what button does what on your console, what you need to do in order to return a dropped call back into the teleseminar, and troubleshooting. This means that you also have to have the ability to think on your toes just in case something happens during the teleseminar.

In producing the teleseminar itself, you need to have a great sense of what logic to follow in your outline. You need to draw up an outline: you need to know how to tell your customers or clients what you need to tell them in the fewest words and shortest time possible. You need to make efficient use of your time: you cannot have a teleseminar running over an hour or two, as it can be tiring to attend a seminar while cradling a phone to one’s ear. You need to have a sense of how people’s minds work: which speaker should follow which speaker, and how can you best endorse your product or service without sounding like you are desperate for sales?

You also need to have a great nose for networking. This allows you to not only get more people to learn about your product or service offline, but it also gives you the chance to interact with professionals who could spice up your teleseminar and serve as your speakers. A great relationship with people in your line of work can also assure you of more customers, especially if you know how to endorse your products and services to your target market.

You need to have a great voice and modulation if you are the speaker for a teleseminar. Your voice needs to carry through the phone lines. Moreover, you need to be an engaging speaker: listening to a boring speaker over the phone is not only discouraging, but annoying for your prospective customers. If you are not the speaker, but are tasked with looking for speakers, you also need to have an ear for who speaks well and is engaging, all while having a good voice that is suited to teleseminars.

Lastly, you need to have a lot of energy. Putting a teleseminar together can be difficult without the energy of someone who can coordinate people, have technology up and working, and come up with a backup plan if things go wrong (as they usually will when technology is involved).

You also need to be proactive: being reactionary might only lead to panic and a badly concluded teleseminar. For more advice, talk to people who have already produced teleseminars, and learn from every teleseminar you produce so that the next one will be better.