Showing posts with label Education. Show all posts
Showing posts with label Education. Show all posts
Sell High-Priced Teleseminars Easily Using Eight Factors That Boost Their Value
On average, teleseminars that charge a registration fee cost from $29.95 to $39.95. Generally, those running a teleseminar series simply multiply the number of sessions by a figure in the average range, then lower the total cost to a psychologically appealing price point. For example, a series of four teleseminars usually costs around $99 because $29.95 times 4 is $119.80.However, if you’re savvy about factors that boost the perceived value of teleseminars, you can charge many times more than the going rate. For instance, in the summer of 2008, I ran an eight-session teleseminar course for which I charged (and got) $997. A few months before that, I ran a four-session teleseminar course for which I charged (and got) $795. Do the math, and you’ll see that I received up to five times the going rate.
Here’s how you might be able to do the same. Add as many of the following factors as you can to your offering and watch people happily pay high enrollment fees.
Eight Factors That Boost The Perceived Value of Teleseminars
1. An outcome. Participants will pay much more for a teleseminar series that promises to deliver a result or outcome rather than merely offering education, insight or support. Compare “Start and Finish Your Nonfiction Book in 90 Days” or “Become an eBay Power Seller,” which clearly aim at a specific result, with “Managing Difficult Employees,” which is bound to be helpful but does not target an outcome.
2. Instructor’s reputation. If the leader is well-known, impressively credentialed or highly respected by the target audience, the admission fee can go higher than for a no-name unknown.
3. Rarity of the class. For my $997 eight-session class, I told my list it was a one-time group version of my $2995 one-on-one training. Since I’m known to be a straight shooter, people wanted to take advantage of their one and only opportunity to learn the material from me for less than $1,000. If you offer your teleseminar course only once every two years, that’s the next best thing to presenting it one time only – and also effective in boosting people’s willingness to pay higher than usual fees.
4. Tangible materials. When you offer hard-copy printouts and CDs or DVDs along with your teleseminars rather than just telephone sessions and downloadable extras, the perceived value rises greatly. Most participants appreciate having a physical copy of your material rather than just a memory of the sessions and some files on their computer. The tangible materials also help assuage a participant’s worry about not being able to attend all the sessions.
5. Consulting, coaching or mentoring component. Build some sort of one-on-one help or advice into your course, and you can charge lots more for your teleseminar or series. And guess what – surprisingly few participants take advantage of such an opportunity. Since they figure that’s their own fault, they’re still willing to pay the premium fee for something that makes one-on-one advice or feedback available.
6. Additional services. My four-session $795 teleseminar course included having me distribute a press release for them at no charge – a $149 value. Here I’m not suggesting simply piling on downloadable bonuses, which everyone knows cost next to nothing to deliver, but bundling in an extra service that would normally cost extra, such as free proofreading or free cover design for the participant in “Start and Finish Your Nonfiction Book in 90 Days.”
7. Certification. Participants adore it when satisfactory completion of your program enables them to call themselves a certified something or other. Because this beefs up their credentials, they’re happy to pay more for a program that includes certification.
8. Continuing education credit. In some industries, professionals have to earn a certain number of educational credits every year to keep their license current. If that applies to your area of expertise, investigate which organizations are in charge of determining which courses can count for such credits, then apply for includion in that program. The very same content is worth more to participants who can satisfy continuing education requirements by signing up with you.
Along with increasing the perceived value of teleseminar programs, the eight factors above strongly reduce refund requests, too. Now go back through the list and think about which elements you can incorporate to boost your teleseminar profits.
About The Author
Veteran teleseminar presenter Marcia Yudkin specializes in high-ticket, high-value teleteaching courses. Download a free copy of "66 Ways to Use Teleseminars" athttp://www.yudkin.com/teleteach.htm. Discover how to plan, promote and deliver profitable teleseseminars related to your business or your cause.
![Reblog this post [with Zemanta]](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_tON7xX4HGQQwnrbNIk3yNjL-KW_RX8-TegoJ7lVj4AukoQ8kpq_STZtzsk_v8WKkji5BhDRWSg8vVrUFrclrgs2JFoNvZt9FxLJ1loLFxWBXk3lonnoin7OJtPPITEacs3A2SzntZ2BChoBNpA8J0=s0-d)
Talking the Talk: How to Speak the Lingo of Your Teleseminar Audience
One of the major concerns you will have as the host of a teleseminar is relating to your audience. Nothing is more embarrassing than hosting a teleseminar where everybody else is quiet, uncomfortable, bored or annoyed – usual reactions of an audience whose attention the host has failed to command.When there is an unusual absence of lively interaction with your audience, it's usually because they have lost interest and are still trying to grasp at what you've been trying to say. Learn how to speak the lingo of your teleseminar audience so you will never have to go through this unnerving experience. Here are ways how:
Research
Nothing beats correct, updated and complete information to help build your confidence when hosting a teleseminar. You'll need this confidence if you wish to speak the lingo of your teleseminar audience properly. Keep up-to-date with the industry you belong to and find out all the catch phrases and hot buzz words that are currently in use.
Use current resources and interview people. If you must conduct a poll or a survey, then by all means, do so. It will help keep you updated with the times.
Identify your niche
Before hosting a teleseminar, get to know who your audience will be. This is important if you want to speak their lingo. Sales people, for example, often use common buzz words in general but these buzz words differ depending on the industry they belong to.
If you will be hosting a teleseminar for real estate professionals, you will be using a slightly different lingo compared to that used with internet marketers. Knowing the particular niche of your teleseminar audience will help you become familiar with lingo that means something to them.
Get to know your audience
Look at the demographics of your target audience. People in their 20s often have a different lingo than people in their 30s, 40s or 50s, so watch out for this. Age, education, career background and geographic location also matter.
Join forums
Another great way to learn how to speak the lingo of your teleseminar audience is to join discussion boards and forums that they frequent. Here, you'll find plenty of information about what topics they are currently excited about and what their reactions are to the prevailing issues. Furthermore, you'll find clues on how their lingo goes – buzz words, acronyms, colloquial and even slang terms are often found here.
Join teleseminars with similar topics to yours
If you still have little idea of how your teleseminar audience talks, go and sign up for a teleseminar that offers a presentation on a topic that's similar to what you're planning to give. Your target audience will be here, so it's easier to spot how they talk and what they say. When discussion is lively and strong, you'll be able to detect the lingo right there and then.
Be comfortable and confident
If you are comfortable with what you're doing and are confident about your capability to deliver, it will show. Being confident will give you total command of your presentation so your audience will be more likely to listen. Will it matter if you can speak their lingo?
Of course but good communication skills, a lively and useful presentation and a personality that shines through the phone lines will more than make up for the lingo issues that may be present.
![Reblog this post [with Zemanta]](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_u25AnVwyTxwrS4kivEeA78Wbx5IRIF6VtNgsYemZiv_Sff7rDYHVi78bPviwM8I_7Z4Gm4JCFTjfj2zfKqRCVrcIhZn9o_GSPyVQZ23tntpO8SbWZ6b1tVCFBEyEXYUjV7HuG3y4_XozqqtgR43Z7l=s0-d)
How to Choose the Ideal Teleseminar Technology Provider
Teleseminar technology is costly to purchase but affordable to rent. If the infrequency of your teleseminars makes purchase impractical, leasing the equipment needed would obviously be the next step to take. Here are a few tips to help you find the ideal teleseminar technology provider.What You Need
Before approaching any company, make a list of the exact tools and technology you’ll need for your teleseminar. If you approach a company without having any idea of what you require, it’s easier for the latter to convince you to spend far more than you should by exaggerating your needs.
Besides offering a wide range of teleseminar tools, most providers also offer various services to make your teleseminar more effective and smooth-sailing. Their services may include but aren’t limited to tools training for your employees or personnel to operate them, payment processing, and registration as well as additional tools for reporting and recording.
If necessary, these companies can also hook you up with venues that can meet your requirements for physical meeting place. Remember to include phone services in your list!
What You May Want
There will be times when teleseminar technology providers will ask for additional tools or services you may wish to add to your list as a bonus. It’s better to prepare for this eventuality by having a list of the add-on services that, albeit unnecessary, can enhance your teleseminar.
Who to Talk to
Now that you know what you need and want, it’s time to find out which companies are best able to meet your needs. The first thing to do is ask around. Is there anyone you know with previous experience in holding teleseminars successfully? Can they give you any references? Use the Internet if there’s no one in your network able to give you the information you need.
Compare
Start with your list of requirements. Which of them meets your needs? Proceed with the costs. Now that you’ve a list of teleseminar technology providers able to meet your requirements for a price you can afford, contact them for a more detailed discussion of their services.
It is during this time you’ll be able to make a more in-depth comparison of what they’re offering. This is when the topic of free add-on services will come up so keep your ears open for them. Take their customer service into consideration as well. Are they easy to talk to and negotiate with?
Since these companies are liable to put their best foot forward in these instances, remember to take their words with a grain of salt. Use the Internet to read on customer testimonials and find out more about the things the company might be inclined to tell you.
Choose
You’ve said everything you had to say and you’ve heard everything they have to say. It’s time to make a decision. Besides the various concerns mentioned above, don’t forget to ask the most important thing: will their services be available on the time and date of your teleseminar?
Upon finding the ideal teleseminar technology provider, proceed with having your agreement in writing. Double-check the contract and be sure to read the fine print. Make sure that the penalties are clearly spelled out if either of you fails to comply with any of the terms.
Have a Backup
It never hurts to have one and if you wish to completely guarantee the success of your teleseminar, you better have a Plan B waiting in the wings just in case your teleseminar technology provider doesn’t come to scratch.
![Reblog this post [with Zemanta]](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_tdwhuQYwlZ9d2iQZIxPtDxXEICxBxVPUnNqWZL44j6rYJIVXZ_j9ytho3UVFTg_U-k3l60pHkVwKEPWEfer7g2tqc2kQY4yos4ItAyHBGPVO_OkOfyPi990N02vj4WegtEsRjs5BPaW7Bsw8DsMFH3=s0-d)
Subscribe to:
Posts (Atom)
