Showing posts with label Target audience. Show all posts
Showing posts with label Target audience. Show all posts
Talking the Talk: How to Speak the Lingo of Your Teleseminar Audience
One of the major concerns you will have as the host of a teleseminar is relating to your audience. Nothing is more embarrassing than hosting a teleseminar where everybody else is quiet, uncomfortable, bored or annoyed – usual reactions of an audience whose attention the host has failed to command.When there is an unusual absence of lively interaction with your audience, it's usually because they have lost interest and are still trying to grasp at what you've been trying to say. Learn how to speak the lingo of your teleseminar audience so you will never have to go through this unnerving experience. Here are ways how:
Research
Nothing beats correct, updated and complete information to help build your confidence when hosting a teleseminar. You'll need this confidence if you wish to speak the lingo of your teleseminar audience properly. Keep up-to-date with the industry you belong to and find out all the catch phrases and hot buzz words that are currently in use.
Use current resources and interview people. If you must conduct a poll or a survey, then by all means, do so. It will help keep you updated with the times.
Identify your niche
Before hosting a teleseminar, get to know who your audience will be. This is important if you want to speak their lingo. Sales people, for example, often use common buzz words in general but these buzz words differ depending on the industry they belong to.
If you will be hosting a teleseminar for real estate professionals, you will be using a slightly different lingo compared to that used with internet marketers. Knowing the particular niche of your teleseminar audience will help you become familiar with lingo that means something to them.
Get to know your audience
Look at the demographics of your target audience. People in their 20s often have a different lingo than people in their 30s, 40s or 50s, so watch out for this. Age, education, career background and geographic location also matter.
Join forums
Another great way to learn how to speak the lingo of your teleseminar audience is to join discussion boards and forums that they frequent. Here, you'll find plenty of information about what topics they are currently excited about and what their reactions are to the prevailing issues. Furthermore, you'll find clues on how their lingo goes – buzz words, acronyms, colloquial and even slang terms are often found here.
Join teleseminars with similar topics to yours
If you still have little idea of how your teleseminar audience talks, go and sign up for a teleseminar that offers a presentation on a topic that's similar to what you're planning to give. Your target audience will be here, so it's easier to spot how they talk and what they say. When discussion is lively and strong, you'll be able to detect the lingo right there and then.
Be comfortable and confident
If you are comfortable with what you're doing and are confident about your capability to deliver, it will show. Being confident will give you total command of your presentation so your audience will be more likely to listen. Will it matter if you can speak their lingo?
Of course but good communication skills, a lively and useful presentation and a personality that shines through the phone lines will more than make up for the lingo issues that may be present.
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Producing an Audio Transcription of Your Teleseminar
A teleseminar is basically your ordinary seminar brought to the telephone lines. In your ordinary seminar, you will need to book a venue, feed your guests or participants, book your speakers, pay for your speakers’ transportation costs, ensure that your speakers are comfortable, get all your speakers’ presentations in order to make copies for the audience, and ensure that everything that you planned is indeed proceeding smoothly.Thanks to technology and advances in communication research, however, you can now have people gather virtually: they can get to their telephones, dial a number, and listen to your presenters over the phone.
This can make it cheaper for you to hold a seminar, but it also entails additional work for you. First, you will need to book speakers who are engaging, have great voices and can carry through what will be a phone speech to a lot of people. You will also need to have the infrastructure in order to do this: a telesminar will need a bridge line, which will allow a lot of people to contact you.
Second, you also need to have a question and answer portion to your event, as with most seminars, and this can be difficult to control if your questions come over the phone and you cannot see if the questioner is most likely disruptive. Third, you need to record everything that happens, and you will therefore need transcription equipment to carry your work out.
An audio transcription of your teleseminar will allow you to not only keep records of what happens, but give you a chance to see how your future teleseminars can be developed and improved. Moreover, an audio transcription can be valuable to people outside your company: it can be used as a basis for research in communication, as a way to substantiate reports of progress to your donors, and as a method of informing your clients on developments in your products and services and how you have addressed any issues put forth by your target audience.
Here are a few tips for producing your audio transcription:
- First, you need to understand that you need to record your event, and you need to take the details of the teleseminar down. This means that you will need to plan your event not just for what happens before and during, but way after. Who are you going to hire to transcribe the teleseminar? How much time are you going to give the transcriber to finish the transcription?
- Settle the names of your speakers early on so that you do not have to keep on checking back with spellings.
- Be accustomed to the unique voices of your speakers. When you get hold of the audio file, you may not be able to distinguish amongst voices if you do not know your speakers well enough.
- If you have a budget, shoot a video of the teleseminar (note that this is useful only if you have all your speakers in one room). If you cannot distinguish among voices in the teleseminar, or if you cannot make out the words, you might be able to consult the video and see if you can improve your transcript.
- Know your agenda by heart and have it next to you as you do your transcription. This can actually help you distinguish what is being said if you have an idea what is going on.
- Do not be afraid to ask for help from your speakers. Touch base with them early on and ask if they can be contacted for assistance if their voices come out garbled on the recording.
- Check all audio recording equipment a day or two before the teleseminar to make sure that they are working.
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Train Yourself to Produce Excellent Teleseminars
Teleseminars are available nowadays as companies are getting hold of this conferencing services to take advantage of its less cost and the convenience it can bring. But business owners shall not be satisfied on joining these seminars. They can start producing their own teleseminars. Here is a helpful article to help you in your teleseminar production.If you are still fearful of producing your own teleseminar because you’re only starting, an initial step can be to sign up for a free teleseminar service. There are numerous services which may help such as FreeConferenceCall, InstantConference, etc. Do not procrastinate and wait for months to begin with your venture, get started today!
Build your list of invitees before starting your teleseminar. Begin by collecting names and sending them online newsletter, notices and announcements. This method will be important in order to maintain your name in front of your prospects and clients. Constant Contact and iContact are just some of the low cost places you can go to begin with your list. If you’re into networking, start now and pull out your business cards from speaking engagements and networking events.
You can invite your friends to do your first teleseminar. Keep in mind that this is just a practice and let your friends talk to you. You can test on muting your friends, start and stop recording, and others. Also practice the code numbers on your computer and your phone. Practice until you feel relaxed of the process. Listen to your recording and see if it sounds right. You will be ready to announce to your prospects your first official teleseminar once you are confident of it.
If you are already comfortable and you know that you have a program with good content, it will be a good idea to have someone transcribe your recording. You can sell this as your Personal Special Report or give it as a free bonus. You can advertise for a transcriber or find someone from the Craig’s list.
Aside from the guidelines above, there are steps to follow to produce a successful teleseminar. First, you need to distinguish your topic and target audience. Bear in mind that the content of your teleseminar must serve a purpose like solving a problem or educating your listeners.
Research for the content of your teleseminar. This is the most appropriate way to determine if you will be able to deliver what your audience wants or needs to know. Research various groups such as groups.google.com or groups.yahoo.com. See what the people are asking and how they like to be answered.
Next, decide on whether you’ll be giving the teleseminar for free or charge for it. This teleseminar is usually free and is used to promote another service or product. Otherwise, if the teleseminar is a paid one, there will be no need to promote another service or product vigorously.
Lastly, develop your teleseminar’s timeline. The length of time will be identified by the problems you cover and the number of questions. The average time spent on each question is 5 minutes. When you go faster than 5 minutes, your listeners might not pick up the details you’re trying to convey.
Teleseminars have become an enormously popular marketing tool but you can also earn a lot from producing one. This article presents just the basic guidelines to get you started. Earn money online with your teleseminars and be recognized as an expert.
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6 Easy Steps to Produce a Teleseminar for Beginners
Hosting a teleseminar is one of the best ways to build buzz about your product or service. It's also an excellent marketing strategy to target a market segment and increase income. In fact, it has become one of the most popular means for marketing gurus and coaches to reach their audience and promote their business. Is it time for you to tap this industry? Here is a checklist of all the important things that you will need to produce your own teleseminar:Find a relevant subject matter
The subject matter or topic you will be using for the teleseminar is a critical choice. A topic has to show high demand for an audience, otherwise it won't have any willing participants.
Find a topic that is fresh, relevant and has value. It should not be a rehash of older topics, especially those that have had significant exposure before. Look for a specific problem or challenge that is currently the concern of many people and then create a topic from there. If you have the solution for that problem, you can bet there will be people who will want to listen to you.
Identify a target audience
Once you have your topic, identify your target market. Who will need your teleseminar? Who will benefit from it the most? Can the teleseminar you have to offer provide a solution for this market segment's concern?
Choose a format
There are several formats you can choose from when producing a teleseminar. The most common are interactive teleseminars, such as those that use Q&A so there is an immediate reaction between you and your audience. You can also use an interview format, which is similar to the Q&A.
Another good format to use is the research-based call. This format uses a report or survey obtained from a poll of the target market obtained prior to the lecture. This is then used as the basis for the teleseminar.
Still another good format to use for producing a teleseminar is information delivery, where the lecturer (you) will deliver a lecture and then answer questions after.
Take care of the teleseminar materials
You'll need a website so your target audience will know where to find you. This will also be the place where information about your teleseminar will be found. The website will also serve as the jump-off point for your lecture.
Next, you'll need applications and phone services for conducting the teleseminar itself. First is an automated system for registration. This will handle participant sign up much faster and will also send replies through an autoresponder.
You'll also need a reliable bridge line service to handle your conferencing needs. Check the caller capacity of the service if it will suffice. Services can range from a minimum of about 100 callers upwards. Other services may also be included such as free recordings and technical support, so make sure to ask. Look into a good recording service. This is a great way to package your teleseminar and sell it as a separate product later.
Promote your teleseminar
Part of the success of producing a teleseminar is using the right strategies to market and promote it. If there are not enough participants, you may not be able to cover the cost and effort of producing a teleseminar.
Use e-mail marketing, post ads online, use links on your articles or send out flyers. Tap your network of contacts to drum up interest for your activities.
Mind the cost
Teleseminars don't cost a lot to produce, which is why many business owners and marketers prefer this method. Basically the cost you'll have to cover for initially will be expenses for marketing materials and conferencing. You'll also have to pay for the application to automate your registration.
Once these are in place, the next time you produce a teleseminar, you'll only have to pay only for conferencing services.
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