Sell High-Priced Teleseminars Easily Using Eight Factors That Boost Their Value

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On average, teleseminars that charge a registration fee cost from $29.95 to $39.95. Generally, those running a teleseminar series simply multiply the number of sessions by a figure in the average range, then lower the total cost to a psychologically appealing price point. For example, a series of four teleseminars usually costs around $99 because $29.95 times 4 is $119.80.

However, if you’re savvy about factors that boost the perceived value of teleseminars, you can charge many times more than the going rate. For instance, in the summer of 2008, I ran an eight-session teleseminar course for which I charged (and got) $997. A few months before that, I ran a four-session teleseminar course for which I charged (and got) $795. Do the math, and you’ll see that I received up to five times the going rate.

Here’s how you might be able to do the same. Add as many of the following factors as you can to your offering and watch people happily pay high enrollment fees.

Eight Factors That Boost The Perceived Value of Teleseminars

1. An outcome. Participants will pay much more for a teleseminar series that promises to deliver a result or outcome rather than merely offering education, insight or support. Compare “Start and Finish Your Nonfiction Book in 90 Days” or “Become an eBay Power Seller,” which clearly aim at a specific result, with “Managing Difficult Employees,” which is bound to be helpful but does not target an outcome.

2. Instructor’s reputation. If the leader is well-known, impressively credentialed or highly respected by the target audience, the admission fee can go higher than for a no-name unknown.

3. Rarity of the class. For my $997 eight-session class, I told my list it was a one-time group version of my $2995 one-on-one training. Since I’m known to be a straight shooter, people wanted to take advantage of their one and only opportunity to learn the material from me for less than $1,000. If you offer your teleseminar course only once every two years, that’s the next best thing to presenting it one time only – and also effective in boosting people’s willingness to pay higher than usual fees.

4. Tangible materials. When you offer hard-copy printouts and CDs or DVDs along with your teleseminars rather than just telephone sessions and downloadable extras, the perceived value rises greatly. Most participants appreciate having a physical copy of your material rather than just a memory of the sessions and some files on their computer. The tangible materials also help assuage a participant’s worry about not being able to attend all the sessions.

5. Consulting, coaching or mentoring component. Build some sort of one-on-one help or advice into your course, and you can charge lots more for your teleseminar or series. And guess what – surprisingly few participants take advantage of such an opportunity. Since they figure that’s their own fault, they’re still willing to pay the premium fee for something that makes one-on-one advice or feedback available.

6. Additional services. My four-session $795 teleseminar course included having me distribute a press release for them at no charge – a $149 value. Here I’m not suggesting simply piling on downloadable bonuses, which everyone knows cost next to nothing to deliver, but bundling in an extra service that would normally cost extra, such as free proofreading or free cover design for the participant in “Start and Finish Your Nonfiction Book in 90 Days.”

7. Certification. Participants adore it when satisfactory completion of your program enables them to call themselves a certified something or other. Because this beefs up their credentials, they’re happy to pay more for a program that includes certification.

8. Continuing education credit. In some industries, professionals have to earn a certain number of educational credits every year to keep their license current. If that applies to your area of expertise, investigate which organizations are in charge of determining which courses can count for such credits, then apply for includion in that program. The very same content is worth more to participants who can satisfy continuing education requirements by signing up with you.

Along with increasing the perceived value of teleseminar programs, the eight factors above strongly reduce refund requests, too. Now go back through the list and think about which elements you can incorporate to boost your teleseminar profits.

About The Author

Veteran teleseminar presenter Marcia Yudkin specializes in high-ticket, high-value teleteaching courses. Download a free copy of "66 Ways to Use Teleseminars" athttp://www.yudkin.com/teleteach.htm. Discover how to plan, promote and deliver profitable teleseseminars related to your business or your cause.
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Teleseminars: Are You Charging Enough?

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If you're involved with Internet Marketing you've probably settled into a comfortable rut of "free" teleseminars. After all, they're used to promote products, services, and events.

So it may be a jolt to find out that the rest of the world isn't doing them free. In fact, they are charging handsomely for them!

Take for example, SoundView Executive Summaries - the company that sends out the executive summaries of books for those of us too busy to read the full book. I just looked at one of their teleseminars. Keep in mind it's a 90-minute audio conference with a best-selling author. Their prices:

Audio Conference & CD Recording - $258.00

Audio Conference only - $199.00

CD Recording only - $199.00

Now if that doesn't make you sit up and take notice I don't know what will!

And consider - they are not going to open up the line for your individual questions - and I'll bet they didn't even offer an ASK campaign for your questions prior to the call.

And that's not the only one! I get regular notices from The Competitive Advantage.net. Here are their prices for a 90-minute audio conference:

Audio Conference Only - $159

Audio Conference & CD Combo - $209 (plus $20 CD shipping)

CD Only - $159 (plus $20 shipping)

Yikes! Now count how many people were on your last teleseminar. How much money did you lose by offering it as a "complimentary" teleseminar?

Can you charge those prices? It depends on your market and your topic.

If you market to CEOs, conventional business managers and sales professionals, you generally can charge well for the information you provide. Not only do they have the money to pay for it, but they recognize the value of good content - and regularly invest in their professional development.

On the other hand, if you market to those seeking to start a home business or a second income, they may not be able or willing to pay those prices. Traditionally, these markets are very cost-conscious.

Then let's consider the topic - your content. If your primary purpose in offering the teleseminar is to teach a topic, then you should charge for it. If you don't put a value on your information, no one else will either. However, if your primary purpose of a teleseminar is to sell a product, service or event, then you generally don't charge.

Could that change in the future? I think so. The quality of the information provided on preview teleseminars, for example, leading to a seminar is extremely valuable. Why not charge a small fee - to weed out those who have no intention of registering for the event? After all, either you need to sell a ticket to the event or you need to charge for the content.

The same should be true of a product or service. If you're offering a valuable amount of information, at least charge $10-20 to indicate the value and to reimburse you for the expenses and time of a teleseminar. In 90 minutes you will easily reveal that amount of information - and probably more!

The trend starts here. If each of us who provides quality content in our (previously) complimentary teleseminars starts to charge a small fee, the trend will catch on.

So ask yourself: What is my information worth?

Copyright 2006 Jeanette Cates

About The Author

Dr. Jeanette Cates works with consultants and other experts who are ready to leverage their expertise into Online Success. She is an expert at hosting and attending teleseminars. Learn how to host your own teleseminar this week athttp://www.TeleseminarBasics.com
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