Profitable Teleseminars & Webinars

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Teleseminars: Are You Charging Enough?

If you're involved with Internet Marketing you've probably settled into a comfortable rut of "free" teleseminars. After all, they're used to promote products, services, and events.

So it may be a jolt to find out that the rest of the world isn't doing them free. In fact, they are charging handsomely for them!

Take for example, SoundView Executive Summaries - the company that sends out the executive summaries of books for those of us too busy to read the full book. I just looked at one of their teleseminars. Keep in mind it's a 90-minute audio conference with a best-selling author. Their prices:

Audio Conference & CD Recording - $258.00

Audio Conference only - $199.00

CD Recording only - $199.00

Now if that doesn't make you sit up and take notice I don't know what will!

And consider - they are not going to open up the line for your individual questions - and I'll bet they didn't even offer an ASK campaign for your questions prior to the call.

And that's not the only one! I get regular notices from The Competitive Advantage.net. Here are their prices for a 90-minute audio conference:

Audio Conference Only - $159

Audio Conference & CD Combo - $209 (plus $20 CD shipping)

CD Only - $159 (plus $20 shipping)

Yikes! Now count how many people were on your last teleseminar. How much money did you lose by offering it as a "complimentary" teleseminar?

Can you charge those prices? It depends on your market and your topic.

If you market to CEOs, conventional business managers and sales professionals, you generally can charge well for the information you provide. Not only do they have the money to pay for it, but they recognize the value of good content - and regularly invest in their professional development.

On the other hand, if you market to those seeking to start a home business or a second income, they may not be able or willing to pay those prices. Traditionally, these markets are very cost-conscious.

Then let's consider the topic - your content. If your primary purpose in offering the teleseminar is to teach a topic, then you should charge for it. If you don't put a value on your information, no one else will either. However, if your primary purpose of a teleseminar is to sell a product, service or event, then you generally don't charge.

Could that change in the future? I think so. The quality of the information provided on preview teleseminars, for example, leading to a seminar is extremely valuable. Why not charge a small fee - to weed out those who have no intention of registering for the event? After all, either you need to sell a ticket to the event or you need to charge for the content.

The same should be true of a product or service. If you're offering a valuable amount of information, at least charge $10-20 to indicate the value and to reimburse you for the expenses and time of a teleseminar. In 90 minutes you will easily reveal that amount of information - and probably more!

The trend starts here. If each of us who provides quality content in our (previously) complimentary teleseminars starts to charge a small fee, the trend will catch on.

So ask yourself: What is my information worth?

Copyright 2006 Jeanette Cates

About The Author

Dr. Jeanette Cates works with consultants and other experts who are ready to leverage their expertise into Online Success. She is an expert at hosting and attending teleseminars. Learn how to host your own teleseminar this week athttp://www.TeleseminarBasics.com

Teleseminar How to Guide The T Profit System A Review

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Teleseminars seem to be all the rage these days, and for good reason. They're a great way to build lists and make money, both for the organizers and their guests. They're also really great for creating a connection between audience and expert, a connection that has two-way benefits.

If you've been wondering how you could possibly get in on the action, wonder no more: Filmmaker Andy Duncan (of "I Need Cash Now" fame) and his business partner Steve Roye have put together the T-Profit System, the ultimate step-by-step how-to guide for putting together a teleseminar series that delivers the goods, for the audience, your JV-partners, and yourself.

You may have thought you could never do that. You may not think of yourself as an expert. You don't think you're very witty. Heck, you may be shy! But Andy and Steve will quickly reassure you that neither exceptional wit nor fame or even expertise is required. Even better, teleseminar are among the easiest and most inexpensive products to produce. What's not to like?

The T-Profit system consists of a total of eight MP3s, along with PDF transcripts, plus live Q&A sessions.

First, there are the four instructional MP3s, in which Andy and Steve present the basic formula. They give some background and how they themselves got started. They talk about the reason why teleseminars work as well as they do. And then they launch into the details of exactly how you can go about putting together your own.

BTW, "instructional" may not be quite the right word for those MP3s. Yes, you'll learn a ton - as promised. But they are so much fun you sure won't feel like you're studying terribly hard.

Just in case you're still intimidated, they provide you with three examples of teleseminars with experts who themselves were new to the teleseminar genre. For two of them, that very teleseminar you'll be hearing was their very first. And yet, they sound like old pros!

As mentioned above, the MP3s also come with transcripts, and many of them have outlines as well. A bonus seminar, produced as a bonus for one of the example seminars, is included as well. It's a terrific introduction to affiliate marketing by Erik Stafford, also known as the Faster Webmaster.

Here's yet another thing that makes T-Profit System special: included in the price are three bonus coaching calls in monthly intervals (actually, there was a fourth one that took place right after the system was launched, for all the early bird sign-ups), where Steve and Andy will answer any questions that come up.

And I really mean ANY questions. Andy and Steve are incredibly gracious and helpful. I've asked a few really basic questions, and Steve walked me patiently through all of my challenges. He did the same for other callers. They didn't even laugh!

I bought T-Profit System the minute it came out. Why? I loved Andy's "I Need Cash Now" program, and also did Andy and Steve's 4 week coaching program. I got so much out of the two programs, I felt the T-Profit system was a complete no-brainer.

And that even though I believed that I already knew enough about teleseminars from the coaching program (and I did know a lot!), this program actually delivered even more details and step-by-step guidelines, thereby greatly reducing the intimidation factor, and greatly increasing the potential for success. I also find that I learn best when I get the same info presented several different ways.

Considering that I was a total web newbie about 6 months ago, I keep finding myself absolutely astonished by how far I've come. I have multiple websites, blogs, I've already come up with a concept for a series of teleseminars, and I have even done (and uploaded!) my first interview. Look for more on all that in the near future. For right now though, you may want to check out the T-Profit System, so you'll get in on the live coaching calls while they last.

About Author Elisabeth Kuhn :

Elisabeth's blog http://www.myfavoriteselfhelpstuff.com offers resources for body, mind, spirit, and prosperity. Come visit soon and get a free e-book for signing up for my e-tips. And, of course, be sure to check out the T-Profit System at http://www.teleseminarbucks.com

Article Source: http://www.BharatBhasha.com