7 Important Tools in Producing a Teleseminar
Technology is a great thing. It makes life easier in many ways, and conducting a teleseminar is no exception. Here are the essential tools you need to make your teleseminar perfect.
Online Marketing Tools
These include but aren’t limited to squeeze or landing pages, auto-responders, and e-newsletters. You need to aggressively advertise your teleseminar so that more people will hear about it and join.
Marketing efforts should continue even after the teleseminar. Try to obtain feedback from participants. Use the information you’ve obtained from them to improve the quality of your next teleseminar.
Presentation Outline
Start with a general draft before adding detail. Review and revise on your own before having someone else critique it.
While ad-lib is certainly fun, it’s still better overall to have a presentation outline to stick to. An outline prevents you from going off-topic and ending your presentation on time – something you need to do if you don’t want to be charged extra for using phone services beyond the scheduled period.
Bridge Line
Contact your phone company and inquire about their conferencing services. A bridge line is critical to your teleseminar since it lets every person you’ve called hear your presentation in optimal quality. If you can afford it, having a secondary bridge line as back-up would be great. In case of any technical malfunction with the first line, you can use your second bridge line to reconnect quickly with your guests.
Once you have access to a bridge line, perform several test calls to your friends and see how it works.
Recording
In most cases, your phone company may offer you recording services to use with your bridge line. This way, you need only to push a button to start recording your teleconference. If such services are unavailable, browse the Internet for alternative recording equipment you can use for your teleseminar.
Having an audio recording is necessary because it serves as additional online marketing for your future teleseminars. By posting an excerpt in your website, visitors will know what they’ve missed out on your last teleseminar. If they like what they hear, they’re sure to sign up for the next presentation.
Transcript
A transcript must be made for your teleseminar and the appropriate passages should also be uploaded together with the audio excerpt you’ve posted in your website. Visitors who don’t have the inclination or means to listen to your recording can read the transcript instead.
Transcripts are also a good review tool for you. It helps you determine which parts of your presentation require improvement. You can then make the necessary changes to make your future teleseminar better.
Reference Materials
It’s not easy for everyone to follow what’s being discussed in a seminar, whether they’re participating in person, online, or over the phone. You can make the lives of your participants easier by sending them reference materials prior to the teleseminar. It can give them background knowledge on what you’re about to discuss and help them follow your presentation.
Audio Presentation Tools
If your presentation includes use of music and other audio elements, make sure that you have the necessary tools and the knowledge for operating them. Again, try practicing them prior to the teleseminar.
If you make use of these tools, your teleseminar has greater chances of reaching its goals. Good luck on making people listen to what you have to say!
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Teleseminar versus Webinar: Which is the Smarter Choice?
A teleseminar is a seminar conducted purely over the phone while a webinar utilizes online tools, together with phone use in some cases, to conduct the seminar. Both are commonly used as a marketing strategy, but as to which one of them would be more effective for your business depends largely on your budget and needs.
The Advantages and Disadvantages of Using a Teleseminar
A teleseminar is easier to plan and conduct. As you will be making a purely audio presentation, there is no need for you to worry about the visual elements of your presentation. As long as the content is informative and entertaining and you’ve the necessary skills and tools to deliver your speech effectively, your teleseminar is sure to be a hit.
More people are also able to join a teleseminar. Even in today’s age, not all households have computers and not everyone with computers at home is computer-literate enough to understand what a webinar is, much less participate in it. In contrast, people of all ages and all walks of life are able to use a phone and almost every household has one of them.
Teleseminars are also less costly to set up since you’ll only have to worry about the phone charges. More often than not, you’ll have to shoulder the bill for long-distance charges as prospects will rarely participate in teleseminars if they’ll have to pay for the phone bill themselves. They may, however, agree to pay for a teleseminar fee, but only if you’ve sufficiently proven that they stand to enjoy a lot of benefits with their participation.
Teleseminars may have a more intimate set up than webinars, but they lack the visual impact that the latter has. Teleseminars also require participants to take down notes and voice out their questions aloud instead of simply having to type their questions – two things that not everyone might be willing or comfortable to do.
The Advantages and Disadvantages of Using a Webinar
As you’ve probably inferred from above, a webinar will be more expensive and time-consuming to set up. But holding a webinar also offers certain advantages over holding a teleseminar.
For one thing, webinars do have the advantage of making a visual impression on its participants. Teleseminar hosts can only speak while webinar hosts can not make their message heard but seen as well.
Webinars give people more options to participate as well. If people can only hear and speak to participate in teleseminars, a webinar participant can simply view the live transcript of the presentation and type his question if he so wishes.
Webinars may be more costly to hold because they require more tools and advanced technology, but they can also be affordable in other aspects. For one thing, webinars using chat rooms can have guests from all over the world participate without having to pay for extra charges. Reference materials can also be sent online and for free, making it easier for participants to follow the presentation.
The Right Choice
Both webinars and teleseminars are vulnerable to connection problems and whichever you chose to hold in the end, you need to be prepared for possible connection trouble and have a back-up plan ready to keep your participants from withdrawing the seminar completely.
A teleseminar is ideal for short intimate presentations while a webinar is ideal for longer presentations and when you’re expecting a greater number of attendees. Take the time to consider your decision. Good luck on your presentation!
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