Audio Editing in Teleseminars: Putting the Finishing Touches on Your Product
It's quite common for teleseminar hosts to repackage their teleseminars as audio files. This is often done to allow attendees a means to review the seminar on their own or as a means to earn an income from a finished product. However, teleseminar sessions – particularly those which are interactive – are very rarely perfect. Audio quality, for one, isn't always ideal. So how do you perform audio editing in teleseminars in order to produce a good recording? Here are ways how:Use a reliable recording device or application
Even if you will be doing the teleseminar by your lonesome, it is still quite possible for you to perform the editing afterward, provided you have a recording of the presentation.
There are plenty of excellent recording devices and applications you can use. The simplest is probably by recording yourself using a microphone and your computer. This is if you intend to package the teleseminar with only your voice appearing on it. Simply save the audio file on your computer and edit it from there using a media player application.
You can also use software that is capable of recording the teleconferencing session in full. This means that you will have a record of the whole discussion, with your voice and those of your participants in it.
Some examples of application you can use for audio editing are Audacity, AudioAcrobat and Wimpy MP3 Player. These applications allow you to record your teleseminar and then make finishing touches later. Some may even offer a podcasting feature, so check if this option is available.
Use a third party service
If you want all the trouble off your hands, hire a professional third party service to do all the work for you. Other than the company servicing your teleconference bridge line, you might also find other providers that not only record your teleseminar but will also edit the audio.
The advantage here is that you get professional-level service for your needs so you can be confident that your teleseminar content is in good hands. Furthermore, many of these providers even offer extras such as producing your edited teleseminar audio as CDs or DVDs, in formats of your choice. If you prefer, you can also take advantage of their transcription service, often inclusive of their fees.
What part of the audio do you edit?
There are plenty of stuff in the master recording of your teleseminar that you might want to edit out of the finished copy. Some of these include:
- Background noise. Static and ambient noise is often present in teleseminars. The location from which you speak, for example, may contribute to the noise particularly if the location is not private enough or doesn’t afford sufficient protection from external noise. Noise coming from the environment of your callers will also affect the quality of the audio of your teleseminar.
- Irrelevant talk. Some parts of the discussion that occur during a teleseminar may not be necessary for the final recording. Chit chats, a few seconds of gossip, an inappropriate remark, etc. will have to be edited out.
- Pauses from the host or callers. Longer-than-usual pauses, 'uhs' and 'ums' have to be edited out of your teleseminar audio. If you stuttered, coughed or paused too many times, the final effect if the audio is unedited will be far from flattering, so you will have to tweak the audio to produce a recording of the session that has a better quality.
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What Are Webinars?
As the name implies, webinars are seminars which are web-based. They are also referred to as online workshops or online seminars. Webinars have many uses such as building a brand, generating sales leads, training groups of people, press conferences, corporate announcements and focus groups.Webinars are similar to conference based seminar; the only difference is that the participants listen to the audio through telephones and view the presentation by their web browser. The main feature of webinar is the interactive element which is the ability to discuss, give and receive information. It is different to “webcast” which doesn’t allow interaction between the audience and presenter.
Numerous companies have started offering webinar as an exchange to the traditional face-to-face seminars. Companies are acquiring the advantages that webinars give. These vary from flexibility to cost efficiency. Participants will not have to travel just to attend a seminar; they can learn on the comfort of their homes and their most convenient times. Other benefits are cost reduction, ability to reach much larger audience, lets future playback and can be recorded digitally.
Companies can save a lot from traveling budget and other expenses relative to trainings. A computer, an internet access and a phone line are just the items needed to attend a webinar. Materials like handouts can be printed and are downloadable and can be maintained as reference file.
Webinars also help marketers reach larger audience immediately. The geographically scattered colleagues may be able to work and collaborate as a team. Announcements can be posted to all the employees no matter where they are. Attendees and presenters can collaborate and interact through Q&A, document sharing and live polls; thus attendees can easily participate and learn from the activity.
The usual model for a webinar may be to offer a 5 week course and during which diverse lecture and module is uploaded on a specific day, for example, Monday. Registrants will have 1 week to take in the information.
If you are not into webinar hosting, you can just attend or let your employees participate on one. There are those with reasonable price and some are offered free. There are those which can be viewed and archived on demand. The archived webinars are made available for the viewing public; this can be accessed at Archived Webinars Page.
Looking for a webinar to attend will take a little research. If you’re always receiving invitations to online seminars, wait for the provider’s broadcast of an event. Also keep your eyes on upcoming webinars on trade magazines. Check websites for any webinars that have appealing topics since technology and universities are holding them.
Before registering on a webinar, do your homework first. Research the credentials of the presenter and the costs accompanying it. Even if the online seminar is free, try to analyze if it will be worthy of your and your subordinate’s time.
At first glance, webinars may seem less effective and meeting a person is better. But in various ways, the discussion group is a more effective method of communication. The discussion boards allow exchange of knowledge and information wherein the speaker also participate. The discussions are maintained online and anyone can review it anytime; this will let information propagate in many ways physical meeting cannot.
Webinars are fastly becoming the latest choice in web conferencing. Through its accessibility and low cost, companies can hold interactive meeting. Take advantage of the internet communication through attending or having your own web based seminars. You can also let your employees attend them for their development. Just do your research first and let your webinars help you with your success.
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Useful Facts About Teleseminars
Nearly any kind of business may benefit from teleseminars. But what really is a teleseminar? Let this article give you some insights of what teleseminar is all about.A teleseminar is a great mean to educate your customers and clients about a certain topic. It is also a good technique to promote your service or product. It is one of the most economical, easiest and fastest ways to boost your sales and build your credibility on your subject area.
For beginners, teleseminars can be an excellent source of information, update and news about internet marketing. Very convenient since your participants will not have to leave their houses just to attend a seminar. This is the main reason why many people nowadays are into this type of seminars.
Aside from the convenience, the difference of teleseminars to physical seminars is that it is relayed via call in real time. The participants will just register and pay the corresponding fee online and wait for the call to participate. Some teleseminars are one way activity where a speaker talks and his participants listen. There are also teleseminars where the speaker interacts with the participants; or the partcipants actively interacts with the speakers and other participants.
Teleseminars are also known telecalls, teconferences or teleclinics. The process can be done by everyone calling a bridge line. This bridge line will allow the callers to hear all others similar to a 3-way calling but with bigger numbers. In this conferencing service, you as the moderator can control a call. You can mute the call; wherein you are the only one who can speak or let everyone speak.
Teleseminar calls may last for 30 minutes up to 6 hours basing on the kind of teleseminar. Some moderators can have calls recorded to be used later or they can have the transcript of the teleseminar created.
Teleseminars bring a lot of advantages to the business owners. Many of the owners are experiencing a business slowdown and this must be counter through an alternative marketing scheme to gain clients and teleseminar can be a great choice! Know why teleseminars are a great income generator? Here are some reasons:
A teleseminar will now cost as much as the one on one conferencing services. You will be able to charge less for your teleseminar because you’re teaching and working out your seminars to a group of people all at once. Your prospect customers will be able to have access to your expertise at a lower price.
Another advantage of teleseminars is that many of your prospective clients who are interested with your services will be able to ask you questions regarding certain issues they have. Teleseminars will let them ask questions during the Q&A portion. This will be ideal to them since they will not have to pay extra services.
The teleseminars will let you earn money for a lesser time. This can let you earn more cash per hour than when you’re giving one on one conferencing. For example, you will charge 300 dollars an hour for the one on one conference services. If you are charging $50 per person per hour on teleseminar and 10 people avail of it; you’ll be earning $500 an hour; this is larger than the physical seminar but with similar length of time!
Teleseminars are a great tool to earn money via your expertise. This is a win-win situation. Your client will be able to pay less at the convenience of their homes and you will earn more through teleseminars!
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Host A Successful Webinar
Webinar hosting requires utilization of a special software that lets presenter bring an interactive presentation through the web. Today, numerous vendors offer web based seminar services. Software applications differ tremendously in price and features. The examples of varying features include ability to: show animation, attendee reporting and pre-registration, use audio via public internet or integrated audio conferencing, allows audience to see a presenter’s live product demo through his computer screen, present questionnaires and audience polls, answer dialogs and manage live questions during a presentation.To host a webinar, you will need a recording, a bridge line, a transcript, an outline, an autoresponder, and squeeze page. You may want a video presentation and a slide show for your webinar. You need to decide on the visuals for your webinar at an early time. A great video presentation or powerpoint takes some time to prepare so be ready with it.
The secret to a successful webinar hosting is the preparation. Webinar is not a sure thing compared to a business which can be quite easy to pull off. You’ll need to remember that while you are not directly in front of your participants, you are still on the spotlight so the things that will apply in the traditional presentation are still important here.
Be very prepared without any stumbling or fumbling over all your materials. You can extend your reach to a larger audience rather than the traditional seminar. If your seminar is recorded, this can be your marketing tool later on.
Included in the preparation is the outline. This will ensure that the presentation will progress smoothly and goes off without any hitch. Your outline will also help you track your allotted time frame; this will also give you the sense of professionalism. You can also give your participants the outline so that they can follow you and take notes.
Hosting your webinar also needs promotion. Start with your promotions early. Make sure that you load your autoresponder and that your squeeze page is ready. Present your guests with good materials and make it easy for them. If you’ll be hosting a webinar with a busy speaker, ensure that you book his time as early as possible. Give him all the materials needed so that he will be well versed about the webinar he’ll present.
Aside from the guidelines, there are other simple tips to guide you in hosting a webinar. First is to keep a drink near you especially if you’re the presenter. You must ensure that you sound clear so you must prevent your mouth from being dry. Second, you must have a backup plan. If you’ll be interviewing a guest during the event, ensure that you have a secondary guest in case something comes up.
Third, your call length must be for about an hour only. Remember that your guests are on their homes and it will be hard for them to join the seminar for more than one hour. Fourth, you need to give clear directions to your callers since some of them will be first timers on the webinar. Teach them what to do in case of background noise; teach them how to unmute or mute and other things necessary for the seminar.
Fifth, always make your recording of the event. You can use it later or offer it to those who will not be able to make the call. Make sure that you acquire a webinar service which lets you record. Sixth is the Q&A time; to add value to your call and encourage your listeners to participate, try to have time for the Question and Answer session.
Lastly, end your webinar with the call to action for the guests. Ask them to give their feedbacks, give them assignments and a link to your special offers.
A webinar properly hosted can be a good endeavor. Since entrepreneurs are looking for productive and cost effective means to interact with staff, prospects and customers, webinars can be an excellent way to reach this goal. Turn your business into a wealthy one with frequent use of your webinars.
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Train Yourself to Produce Excellent Teleseminars
Teleseminars are available nowadays as companies are getting hold of this conferencing services to take advantage of its less cost and the convenience it can bring. But business owners shall not be satisfied on joining these seminars. They can start producing their own teleseminars. Here is a helpful article to help you in your teleseminar production.If you are still fearful of producing your own teleseminar because you’re only starting, an initial step can be to sign up for a free teleseminar service. There are numerous services which may help such as FreeConferenceCall, InstantConference, etc. Do not procrastinate and wait for months to begin with your venture, get started today!
Build your list of invitees before starting your teleseminar. Begin by collecting names and sending them online newsletter, notices and announcements. This method will be important in order to maintain your name in front of your prospects and clients. Constant Contact and iContact are just some of the low cost places you can go to begin with your list. If you’re into networking, start now and pull out your business cards from speaking engagements and networking events.
You can invite your friends to do your first teleseminar. Keep in mind that this is just a practice and let your friends talk to you. You can test on muting your friends, start and stop recording, and others. Also practice the code numbers on your computer and your phone. Practice until you feel relaxed of the process. Listen to your recording and see if it sounds right. You will be ready to announce to your prospects your first official teleseminar once you are confident of it.
If you are already comfortable and you know that you have a program with good content, it will be a good idea to have someone transcribe your recording. You can sell this as your Personal Special Report or give it as a free bonus. You can advertise for a transcriber or find someone from the Craig’s list.
Aside from the guidelines above, there are steps to follow to produce a successful teleseminar. First, you need to distinguish your topic and target audience. Bear in mind that the content of your teleseminar must serve a purpose like solving a problem or educating your listeners.
Research for the content of your teleseminar. This is the most appropriate way to determine if you will be able to deliver what your audience wants or needs to know. Research various groups such as groups.google.com or groups.yahoo.com. See what the people are asking and how they like to be answered.
Next, decide on whether you’ll be giving the teleseminar for free or charge for it. This teleseminar is usually free and is used to promote another service or product. Otherwise, if the teleseminar is a paid one, there will be no need to promote another service or product vigorously.
Lastly, develop your teleseminar’s timeline. The length of time will be identified by the problems you cover and the number of questions. The average time spent on each question is 5 minutes. When you go faster than 5 minutes, your listeners might not pick up the details you’re trying to convey.
Teleseminars have become an enormously popular marketing tool but you can also earn a lot from producing one. This article presents just the basic guidelines to get you started. Earn money online with your teleseminars and be recognized as an expert.
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7 Essential Teleseminar Tips for Success
Here are a few things you can do to guarantee the success of your teleseminar.Plan Your Presentation
Before sending out invitations, make sure you’ve already a clear idea of what your presentation will be for your teleseminar. Figure out the link between what you’re offering and what your target market needs, and you’ll have the best topic for your teleseminar.
Make an outline on how you wish to make your presentation. Be diligent in writing your ideas and make your outline as detailed as possible. You might think you’ll remember everything, but when the big day comes nearer, stress and pressure can cause severe memory problems.
Practice your presentation and hold a general rehearsal a few days before the actual teleseminar takes place.
Prepare Your Tools
Make all the necessary arrangements to have the proper tools ready for the scheduled date. Be sure that your bridge line and other important tool and equipment are in working order. It may be human to err, but technology is not always perfect so be sure to have a back-up plan ready in case of any technical glitch.
Send Invitations Early and Send It Far and Wide
Invitations must be sent out as early as possible and follow-up mails and calls should be made at regular but adequately spaced intervals. You want as many people as possible to participate in your teleseminar.
Use all the means available to get a hold of your target. Submit links, podcasts, and articles to the appropriate directories. Use social networking and bookmarking to gain greater exposure for your teleseminar. Try both free and paid advertising strategies, as long as you can stay within your budget.
Reward Early Birds
Try to think of various benefits to encourage people to sign up early for your teleseminar. If your teleseminar comes with a participation fee, you can give reasonable discounts or other incentives to those who sign up early. Ebooks and other gifts you may give for free are also an excellent way of increasing attendance for your teleseminar.
Make Smart Use of Your Q and A
Start by having people list their most burning questions in their registration form. Scan these questions and try to incorporate them in your presentation.
Your presentation should also include Q and A segment and you can start by introducing questions that had been raised in your initial survey but you hadn’t been able to address in your presentation. To get the ball rolling for the live portion of your Q and A segment, offer rewards for the first five persons to voice out their questions.
Take Care of Your Voice
Your entire teleseminar hinges on your voice so remember to take good care of it, especially on the few days leading to your teleseminar. Have warm water on standby at all times and make good use of the breaks allotted in your presentation.
Make Them Informed Listeners
You will waste less time introducing the topic if you send your guests reference materials prior to the teleseminar. The materials must contain enough information to give them a clear understanding of what you’re about to offer, but not too much that they won’t have to listen to you.
Last but not the least, keep a positive outlook for your teleseminar. Don’t let anything get you down. If you believe your products and services are truly what your target market needs then go all out in proving it!
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How to Choose the Ideal Teleseminar Technology Provider
Teleseminar technology is costly to purchase but affordable to rent. If the infrequency of your teleseminars makes purchase impractical, leasing the equipment needed would obviously be the next step to take. Here are a few tips to help you find the ideal teleseminar technology provider.What You Need
Before approaching any company, make a list of the exact tools and technology you’ll need for your teleseminar. If you approach a company without having any idea of what you require, it’s easier for the latter to convince you to spend far more than you should by exaggerating your needs.
Besides offering a wide range of teleseminar tools, most providers also offer various services to make your teleseminar more effective and smooth-sailing. Their services may include but aren’t limited to tools training for your employees or personnel to operate them, payment processing, and registration as well as additional tools for reporting and recording.
If necessary, these companies can also hook you up with venues that can meet your requirements for physical meeting place. Remember to include phone services in your list!
What You May Want
There will be times when teleseminar technology providers will ask for additional tools or services you may wish to add to your list as a bonus. It’s better to prepare for this eventuality by having a list of the add-on services that, albeit unnecessary, can enhance your teleseminar.
Who to Talk to
Now that you know what you need and want, it’s time to find out which companies are best able to meet your needs. The first thing to do is ask around. Is there anyone you know with previous experience in holding teleseminars successfully? Can they give you any references? Use the Internet if there’s no one in your network able to give you the information you need.
Compare
Start with your list of requirements. Which of them meets your needs? Proceed with the costs. Now that you’ve a list of teleseminar technology providers able to meet your requirements for a price you can afford, contact them for a more detailed discussion of their services.
It is during this time you’ll be able to make a more in-depth comparison of what they’re offering. This is when the topic of free add-on services will come up so keep your ears open for them. Take their customer service into consideration as well. Are they easy to talk to and negotiate with?
Since these companies are liable to put their best foot forward in these instances, remember to take their words with a grain of salt. Use the Internet to read on customer testimonials and find out more about the things the company might be inclined to tell you.
Choose
You’ve said everything you had to say and you’ve heard everything they have to say. It’s time to make a decision. Besides the various concerns mentioned above, don’t forget to ask the most important thing: will their services be available on the time and date of your teleseminar?
Upon finding the ideal teleseminar technology provider, proceed with having your agreement in writing. Double-check the contract and be sure to read the fine print. Make sure that the penalties are clearly spelled out if either of you fails to comply with any of the terms.
Have a Backup
It never hurts to have one and if you wish to completely guarantee the success of your teleseminar, you better have a Plan B waiting in the wings just in case your teleseminar technology provider doesn’t come to scratch.
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What Skills Should You Have in Producing Teleseminars?
A teleseminar can allow you to market goods and services to people without you having to spend a lot of money. A teleseminar is simply a regular seminar placed over the phone: your speakers and guests will be on the phone lines telling people about what they should be doing, what they should buy and why, and where they should go to buy what they should purchase. Your participants do not need to travel far in order to reach your conference. They simply need to call your special telephone number, enter their authorization or access code, and then listen to your seminar over the phone.Producing a teleseminar, however, also needs you to have a special skill set. First, because the teleseminar is conducted over the telephone and relies on technology, you will need to have some technological know-how in terms of how the technology works. This means that you should know what button does what on your console, what you need to do in order to return a dropped call back into the teleseminar, and troubleshooting. This means that you also have to have the ability to think on your toes just in case something happens during the teleseminar.
In producing the teleseminar itself, you need to have a great sense of what logic to follow in your outline. You need to draw up an outline: you need to know how to tell your customers or clients what you need to tell them in the fewest words and shortest time possible. You need to make efficient use of your time: you cannot have a teleseminar running over an hour or two, as it can be tiring to attend a seminar while cradling a phone to one’s ear. You need to have a sense of how people’s minds work: which speaker should follow which speaker, and how can you best endorse your product or service without sounding like you are desperate for sales?
You also need to have a great nose for networking. This allows you to not only get more people to learn about your product or service offline, but it also gives you the chance to interact with professionals who could spice up your teleseminar and serve as your speakers. A great relationship with people in your line of work can also assure you of more customers, especially if you know how to endorse your products and services to your target market.
You need to have a great voice and modulation if you are the speaker for a teleseminar. Your voice needs to carry through the phone lines. Moreover, you need to be an engaging speaker: listening to a boring speaker over the phone is not only discouraging, but annoying for your prospective customers. If you are not the speaker, but are tasked with looking for speakers, you also need to have an ear for who speaks well and is engaging, all while having a good voice that is suited to teleseminars.
Lastly, you need to have a lot of energy. Putting a teleseminar together can be difficult without the energy of someone who can coordinate people, have technology up and working, and come up with a backup plan if things go wrong (as they usually will when technology is involved).
You also need to be proactive: being reactionary might only lead to panic and a badly concluded teleseminar. For more advice, talk to people who have already produced teleseminars, and learn from every teleseminar you produce so that the next one will be better.
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Planning a Teleseminar
If you are into Internet marketing, then you may have heard of the teleseminar. This is a digital alternative to meeting everyone in a brick and mortar facility: you will deliver a seminar over the telephone, and your guests or participants need only to listen to you without having to leave the comfort of their homes.This spells savings on both sides of the phone lines: you do not have to worry about getting a venue and spending on marketing your seminar, and your guests or participants do not have to worry about hotel reservations, travel fees, and other things that make traveling to a conference or seminar inconvenient.
If you are planning a teleseminar, you will need to remember a few things. Here are a few tips for you to contemplate on and take note of as you consider a teleseminar for your next marketing gig.
- Take note that there are some things that you will need at barest minimum to conduct your teleseminar. Make sure that these things are already bought or reserved. These include: an autoresponder, a bridge line, recording and transcribing equipment, a squeeze page for the seminar, and your speakers!
- Feedback is always a good thing, but keep it to a minimum. You will need to have a plan that will ensure that you have a healthy exchange of ideas and a moderate number of questions. If you have already had seminars, then you may want to see what questions you’ve been asked and what strategies worked. Did you constrain the number of people who could ask questions? Did you ask participants or guests to send their questions in advance?
- If you are marketing a product, you might not be the only person who can make the teleseminar a success. Consider having a panel of speakers. For instance, there is you, the business owner or product or service creator. You can have a success story, a person who has benefited from the product or service, and who has the capacity to answer questions about how the product or service has changed his or her life. You might also consider getting a medical, fitness, or whatever appropriate expert there is to back up your claims.
- If you have an e-book available, you can teach people from that e-book in addition to marketing your product or service. This can allow you to not only market the product or service, but market your e-book as well.
- Have an agenda: you may want to plan your order of speakers and the extent of feedback and question-and-answer that you will have in order to keep your teleseminar to its allotted time. This can also allow you to control things so that your teleseminar is conducted in a logical, not to mention persuasive method.
- Have drinks ready! Talking for a long while can tire you out and you have to sound off loud and clear on your business or product.
- Never forget the plan B: have backup speakers, guests, or even a backup agenda if the original plan doesn’t push through.
- Have recording and transcribing equipment and plans ready. You will need to have these handy for members who would like to record the event, and if you need to release a copy to the press. You may also want to test your recording and transcribing equipment a day or two before the teleseminar to ensure that they work.
- Ask for tips from people who have already conducted teleseminars.
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Qualifications to Consider When Looking for a Teleseminar Co-Host
Why would you need a teleseminar co-host? Generally, for experienced speakers and even for many beginners, hosting a teleseminar is a one-man show. When there are technologies and applications available today that make the job easier (and even automate some tasks), it's quite possible for one person to produce a teleseminar from beginning to end, without any assistance.However, having a co-host can be very advantageous, particularly because presentations are a lot livelier and there is a more dynamic exchange of ideas. Here are tips you can use to find the ideal co-host for your teleseminar:
Find a partner you trust and are comfortable with
This is a very important consideration to keep in mind when you're looking for a teleseminar co-host. Remember that as hosts, you will have to get along well and speak to your audience from the same level. A co-host with an opposing point of view may cause some friction with you and confuse your listeners.
As such, it would be best if you look for a teleseminar co-host that you know and can get along well with. It will be easier for you to bounce ideas off each other and produce a very energetic and exciting discussion.
Look for a teleseminar co-host who has great speaking skills
A teleseminar is only as interesting as its host/s, so its success (and the positive feedback from the audience later) will rely on how well the host is able to deliver the lecture or information.
When you look for a teleseminar co-host, consider the person's communication skills. The style should reflect or complement your own. You'll know this when you talk to the person yourself.
Look for a teleseminar co-host who has experience
This is especially important if you are a beginner in the teleseminar circuit and are quite nervous about hosting your own presentation. Experienced hosts generally produce their own teleseminars but if you have a really good topic that you can pitch, they might be persuaded to work with you.
The advantage here is that an experienced teleseminar co-host doesn’t need a lot of prompting from you and can pretty much handle himself during the session. Just make sure the topic and progression of the teleseminar is clarified.
Look for a teleseminar co-host who will understand his or her role in the discussion.
Right from the start, it should be clear who will take the lead during the teleseminar session. Let your co-host know what it is you expect from him and what you plan to do.
When the teleseminar is already running, your co-host shouldn’t try to pull off any surprises from his end, particularly because you may not be prepared for it, the topic may not be relevant or useful for your teleseminar or it might ruin your momentum. Make sure this agreement is in place.
Check out people in the same industry
It would be a good choice for you to look for a teleseminar co-host who has a background on the same industry as you. If your teleseminar is about network marketing, for example, then your co-host should have enough knowledge of this field.
Give yourself time
Start looking for a teleseminar co-host at least a month before you plan to present your lecture. There should be ample time for you to interview, brainstorm, rehearse if you have to and prepare for the teleseminar itself. Within this time, everything you need to complete regarding the teleseminar should be settled, including the topic you and your co-host will be discussing, resources for the lecture you might want to use, schedule of the teleseminar and of course, the fees you have to share.
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6 Easy Steps to Produce a Teleseminar for Beginners
Hosting a teleseminar is one of the best ways to build buzz about your product or service. It's also an excellent marketing strategy to target a market segment and increase income. In fact, it has become one of the most popular means for marketing gurus and coaches to reach their audience and promote their business. Is it time for you to tap this industry? Here is a checklist of all the important things that you will need to produce your own teleseminar:Find a relevant subject matter
The subject matter or topic you will be using for the teleseminar is a critical choice. A topic has to show high demand for an audience, otherwise it won't have any willing participants.
Find a topic that is fresh, relevant and has value. It should not be a rehash of older topics, especially those that have had significant exposure before. Look for a specific problem or challenge that is currently the concern of many people and then create a topic from there. If you have the solution for that problem, you can bet there will be people who will want to listen to you.
Identify a target audience
Once you have your topic, identify your target market. Who will need your teleseminar? Who will benefit from it the most? Can the teleseminar you have to offer provide a solution for this market segment's concern?
Choose a format
There are several formats you can choose from when producing a teleseminar. The most common are interactive teleseminars, such as those that use Q&A so there is an immediate reaction between you and your audience. You can also use an interview format, which is similar to the Q&A.
Another good format to use is the research-based call. This format uses a report or survey obtained from a poll of the target market obtained prior to the lecture. This is then used as the basis for the teleseminar.
Still another good format to use for producing a teleseminar is information delivery, where the lecturer (you) will deliver a lecture and then answer questions after.
Take care of the teleseminar materials
You'll need a website so your target audience will know where to find you. This will also be the place where information about your teleseminar will be found. The website will also serve as the jump-off point for your lecture.
Next, you'll need applications and phone services for conducting the teleseminar itself. First is an automated system for registration. This will handle participant sign up much faster and will also send replies through an autoresponder.
You'll also need a reliable bridge line service to handle your conferencing needs. Check the caller capacity of the service if it will suffice. Services can range from a minimum of about 100 callers upwards. Other services may also be included such as free recordings and technical support, so make sure to ask. Look into a good recording service. This is a great way to package your teleseminar and sell it as a separate product later.
Promote your teleseminar
Part of the success of producing a teleseminar is using the right strategies to market and promote it. If there are not enough participants, you may not be able to cover the cost and effort of producing a teleseminar.
Use e-mail marketing, post ads online, use links on your articles or send out flyers. Tap your network of contacts to drum up interest for your activities.
Mind the cost
Teleseminars don't cost a lot to produce, which is why many business owners and marketers prefer this method. Basically the cost you'll have to cover for initially will be expenses for marketing materials and conferencing. You'll also have to pay for the application to automate your registration.
Once these are in place, the next time you produce a teleseminar, you'll only have to pay only for conferencing services.
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6 Business Benefits of Teleseminars and Webinars
If you've ever wondered why many business owners and entrepreneurs moonlight as speakers for teleseminars and webinars, it's because they know that both of these methods can be harnessed to their advantage. If you have never considered using teleseminars and webinars before, you might want to change your mind. Here are just some of the business benefits of teleseminars and webinars that you can use to your advantage:Introduce your business or brand
A perfect benefit of teleseminars and webinars for business is that they can be leveraged to introduce an unknown company or brand. Quite often, business owners who are new to the industry will find it difficult to build interest in their business simply because they don't have history or sufficient background.
Teleseminars and webinars can benefit a business by allowing the owner to represent the business and give it a face. This helps nail the fact that the business is a real entity. Furthermore, lectures through phone and the Web also help a business build its brand.
Become a recognized authority
Another common business benefit of teleseminars and webinars is that they can be used to build your reputation. This is especially important if you're still trying to break into a particular industry and have to create enough buzz for yourself.
If you are able to produce a successful teleseminar or webinar, you will be able to build a following among your target market. Continued success will also help you expand and capture a wider segment.
Promote products
Teleseminars and webinars are not only a means unto themselves – they are also very often used as vehicles to promote a product. This is why you'll find that speakers of teleseminars and webinars have books, e-books, audio, videos and other products that they market to their audience via their lectures.
Generally, a speaker would discuss a topic with his audience and then refer to a product that can be used as reference, guide or instructional material. Much of the content found in these products cannot be accessed in the teleseminar or webinar so the audience is motivated to purchase.
Increase sales
More traditional means of promoting and selling products very often do not suffice these days, especially since many consumers and a huge segment of a business' target market prefer to browse and shop online.
With a well-crafted and delivered teleseminar or webinar, it's quite easy to drum up sales for a product. Many experienced teleseminar and webinar speakers swear by these methods, even reporting sales of their products in thousands of dollars.
Communicate with customers on a more personal level
Another great business benefit of teleseminars and webinars is that they allow business owners to keep in touch with their customers. Businesses can harness the technology used for both methods to personalize their services.
Whether a teleseminar or webinar is given for free or as paid lectures, they are always very effective as a means to interact with a business' audience or market on a more personal level.
Maintain a low cost
One of the main concerns of many businesses is expense. To build a brand, promote a product or launch a marketing campaign, a business owner simply has to spend. Using either a teleseminar or a webinar, a business can benefit by taking advantage of the low cost associated with producing a lecture through phone or the Internet.
Teleseminars and webinars are highly cost effective, easy to produce and do not incur plenty of expense. And they work! That alone is music to any business owner's ears.
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