Tips on How to Sell Your Teleseminar Effectively
Find one topic that you are interested in and do a search online. Chances are, you'll find a teleseminar that offers that subject. Teleseminars are quite popular these days because they are not only very convenient to host and participate in, they are also relatively cheaper to produce than more traditional person-to-person seminars.Now that you have your own teleseminar to promote, the very first concern you probably have is how to compete. When there are so many teleseminars tackling similar subjects out there, how do you effectively sell a teleseminar? Here are practical tips you can use:
Be prepared to outsell the competition
The key to successfully selling a teleseminar is making an impact on prospective attendees. For this, you have to make the proper preparations. Some of the most important considerations you need to keep in mind are:
Your subject matter
Choose your topic carefully. If you want to sell a teleseminar successfully, the topic must be relevant to the current needs of your target market. Find out what these needs are through research. Go to forums, check comment boxes or join online groups to find out what types of topics people want to learn about.
In-depth knowledge of your subject matter
Never host a teleseminar if you don't know your subject completely. You can't always bluff, you know. Besides, your attendees will be able to tell. Always research your subject thoroughly, cover all the necessary bases and make sure your information is up-to-date. Anticipate any questions that may be raised so you're always prepared.
The contents of your teleseminar
To sell your teleseminar, you should be able to offer something different. Consider your subject matter right now and do a search online for teleseminars with similar content. You'll probably see plenty of competition.
To stand out, make sure your lecture can give a different point of view or approach. People want something that is refreshing and if you can take the subject matter in a different direction effectively, then do so.
Your headline
The title of your teleseminar has a lot to do with how successfully you can sell it. It should intrigue, create curiosity and invite people to know more. Although it should be able to show people the topic you're offering, it shouldn’t reveal everything. Be clear but leave enough mystery to make people want more.
Selling your teleseminar
Now that you're ready to host a teleseminar, it's time to sell. Here's how:
Free or paid?
There are pros and cons to both, so choose the one that will help your purpose best. Just make sure that it's a win-win situation for you and your attendees – you get the benefit you're after from the teleseminar and they learn something new and useful from it.
Use a website or at least, a web page
You need your own website or web page in order to sell your teleseminar and handle attendees' inquiries, registration and payment. You can place ads on the homepage that your visitors can click on to learn more about your teleseminar. Use applications to automate the registration and payment processes for faster transactions.
Set your fees
If you opt for a paid teleseminar, you should be able to charge your attendees enough to cover for your expenses (and let you earn a profit) and still give them value for their money.
Promote it
To sell your teleseminar, expose it. If you have a network of contact, use that. If you have an e-mail list, send out invitations. Post ads online and on websites or blogs that have a high number of traffic coming from the market you're trying to target. Each article you write on your website, blog or article directory should also include a link to your teleseminar web page.
Get as much exposure as you can, paying particular attention to the segment of the market you want to target.
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Producing an Audio Transcription of Your Teleseminar
A teleseminar is basically your ordinary seminar brought to the telephone lines. In your ordinary seminar, you will need to book a venue, feed your guests or participants, book your speakers, pay for your speakers’ transportation costs, ensure that your speakers are comfortable, get all your speakers’ presentations in order to make copies for the audience, and ensure that everything that you planned is indeed proceeding smoothly.Thanks to technology and advances in communication research, however, you can now have people gather virtually: they can get to their telephones, dial a number, and listen to your presenters over the phone.
This can make it cheaper for you to hold a seminar, but it also entails additional work for you. First, you will need to book speakers who are engaging, have great voices and can carry through what will be a phone speech to a lot of people. You will also need to have the infrastructure in order to do this: a telesminar will need a bridge line, which will allow a lot of people to contact you.
Second, you also need to have a question and answer portion to your event, as with most seminars, and this can be difficult to control if your questions come over the phone and you cannot see if the questioner is most likely disruptive. Third, you need to record everything that happens, and you will therefore need transcription equipment to carry your work out.
An audio transcription of your teleseminar will allow you to not only keep records of what happens, but give you a chance to see how your future teleseminars can be developed and improved. Moreover, an audio transcription can be valuable to people outside your company: it can be used as a basis for research in communication, as a way to substantiate reports of progress to your donors, and as a method of informing your clients on developments in your products and services and how you have addressed any issues put forth by your target audience.
Here are a few tips for producing your audio transcription:
- First, you need to understand that you need to record your event, and you need to take the details of the teleseminar down. This means that you will need to plan your event not just for what happens before and during, but way after. Who are you going to hire to transcribe the teleseminar? How much time are you going to give the transcriber to finish the transcription?
- Settle the names of your speakers early on so that you do not have to keep on checking back with spellings.
- Be accustomed to the unique voices of your speakers. When you get hold of the audio file, you may not be able to distinguish amongst voices if you do not know your speakers well enough.
- If you have a budget, shoot a video of the teleseminar (note that this is useful only if you have all your speakers in one room). If you cannot distinguish among voices in the teleseminar, or if you cannot make out the words, you might be able to consult the video and see if you can improve your transcript.
- Know your agenda by heart and have it next to you as you do your transcription. This can actually help you distinguish what is being said if you have an idea what is going on.
- Do not be afraid to ask for help from your speakers. Touch base with them early on and ask if they can be contacted for assistance if their voices come out garbled on the recording.
- Check all audio recording equipment a day or two before the teleseminar to make sure that they are working.
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Teleseminars versus In-Person Seminars: Which is the Better Choice?
In-person seminars are the conventional way to make presentations and it’s a marketing strategy that has been used by businesses for many years already. An in-person seminar, however, isn’t all that easy to plan and conduct, and that’s why people have tried to come up with alternatives to them. One such alternative is a teleseminar.Why Teleseminars Can Be the Better Choice
Teleseminars and in-person seminars both have its own pros and cons, but certain cases make teleseminar the better choice. Here are a few reasons why businesses may opt for a teleseminar instead.
Lower Overall Costs
First of all, travel expenses are immediately reduced to zero and this goes for both the teleseminar host and guests. Phone services will enable the teleseminar host meet with his guests, making it unnecessary for both parties to incur traveling expenses. This time around, a world tour can be conducted even straight from your home, and you owe everything to your good old phone. Other out-of-pocket expenses will be greatly reduced, if not completely eliminated.
If you usually charge fees for your in-person seminars, you can make admission fees either more affordable or profitable with teleseminars. Because you don’t need to rent a venue for a teleseminar and you’ll have to pay for fewer tools and services to make your teleseminar possible, your overall costs are sure to come down a few notches.
With lower overall costs, you can earn a more substantial profit even while ticket prices remain the same. If you wish to make your teleseminar more affordable and increase the number of attendants, you now have the means of lower your ticket prices. In some cases, and with proper advertising, you might even afford to make your teleseminar completely free!
Less Pressure
If it’s your first time to make a presentation, which situation would exert greater pressure on you: talking to ten people over the phone or having to face all of them together in a room and with you alone in the limelight?
A teleseminar is easier for the nerves, and if you have first-time marketers working for you, they stand to gain a more positive experience with a teleseminar.
Less Planning Time
A teleseminar is easier to organize than an in-person seminar for various reasons. Food and drinks, for instance, usually represent a huge headache in seminar planning because you want something that’s affordable but delicious and one you can serve hot and ready in adequate quantities. When it comes to teleseminars, however, food and drinks are no longer your concern. You can schedule a timely break in your presentation, but you can’t serve them food and drinks over the phone, can you? You may have to entertain them during break time, but there are many ways to keep your guests entertained without spending a dime.
Other problems that usually beset in-person seminars are not applicable to teleseminars. These include but aren’t limited to malfunctioning visual presentation tools, seating arrangements, and size and appearance of venue.
As you can see, holding a teleseminar may be a better choice if you’ve a smaller budget or you have less time to plan your presentation. But why make a choice if you don’t have to? You stand more to gain if you can afford to offer both an in-person seminar and a teleseminar to prospective clients so why not do that?
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