Marketing Your Products Through Teleseminars
You may be having a hard time marketing your products through the Internet, especially if there aspects to your products that you cannot explain. Now, imagine how much harder to market services are: are you a massage specialist, hair stylist, or even a professor or lecturer hoping to make a killing online?
It can be hard to convince people to avail of your services if you do not have concrete proof of your abilities, and so much harder if you do not talk to them personally. Websites can be great in featuring products and how they look, but they can be quite impersonal when you need to talk to people and address their needs.
One way for you to get over this hurdle is to conduct a teleseminar. Basically, a teleseminar is a seminar that is conducted over the telephone. This keeps you from having to go through the long, costly process of booking a venue for your activity, feeding your guests, and giving them either free samples or paraphernalia.
It also gives your guests the chance to hear what you have to say without them having to leave their homes. On both sides of the knowledge divide, there are advantages, and if you have a product, you can use the advantages of teleseminars in order to get your word across.
All that you need is a bridge line to allow a lot of people to listen to you. The people who need to listen to you need only a telephone number as well as an access code in order to listen to your seminar. If you are going to market a product, a teleseminar can be great: it can allow you to answer questions and address issues that you might not have anticipated had you not consulted your target market. If you are going to market your product through a teleseminar, here are a few tips that you may want to take into account:
- Have you ever heard the expression that if you smile, you can tell over the phone? Keep this in mind as you conduct the seminar. You need to appear enthusiastic (but not overeager) and you need to appear as though you are made happy by your own product. If you can’t be happy because of your own product, who else can be made happy by it?
- If you are going to create a network marketing scheme around your product, you can also use your teleseminars to train the people that you hope will sell your product. Teleseminars have been used for training, and you can use this aspect of the teleseminar not only in selling your product at first, but in sustaining sales.
For instance, if your product requires special training to be used, then you might conduct a teleseminar in order to get people to learn how to use it. You may also conduct follow up training for all the updates that you make to your product.
- Sustain your sales by having teleseminars constantly: this can allow you to keep in touch with your customers, and it can polish off your reputation as someone who cares about customers more than sales. You can have teleseminars that are useful to your target market, but mention your product only briefly. This way, you can still market your product without appearing like a hard-selling salesperson.
- Always provide information on where people can buy your product, and what they can get out of it. Moreover, be persuasive in telling people that they should get the product.
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Scripts to Use When Producing Teleseminars
If you are into Internet marketing, then you may have heard of the teleseminar. A teleseminar allows you to have a seminar over the phone lines, saving you the time and money associated with having to book speakers, inform potential attendees and participants about your event, and keeping the seminar running live and on time.
A teleseminar will also save your participants money: they only have to worry about their telephone fees, if any, and they do not need to make reservations at hotels or incur transportation costs to attend your event.
A teleseminar, however, is much like any other major brick and mortar event. You will need to inform participants that you have something going on and that you would like them to participate in it. You will need to book your speakers and make sure that they are able to get to your phone and talk to your participants, not to mention talk clearly and succinctly so that you can keep within your running time.
You will also need a short, manageable running time. After all, not all your participants will have the energy and time to stay on the phone for hours.
In order to keep to your running time, you will need a logical agenda. For this, you will need a schedule and a script of sorts. This script will allow you to say what you want at the time that is most suited for your strategy. When making your script for your teleseminar, take note of these tips so that you do not get lost:
- Establish the purpose of your teleseminar. Are you using it to promote a product or service? Are you using it to train people? Are you seeking to teach or inform? Remember this purpose and allow it to guide you in writing your script. This may sound like obvious advice, but it is important: people tend to mix up so many different purposes to a seminar that it looks more like a mishmash of information than something useful to its participants.
- Make sure to have a feedback or question and answer portion. There will be customers who need to know more about your product or service, or people who are curious as to what you have to say about an issue. If you are holding a teleseminar with press people involved, you can expect them to start asking you a lot of questions. Make sure, moreover, that you have control over the question and answer portion: some people can hog the phone lines and annoy other listeners, while some speakers may not be too comfortable with answering questions.
- Have an expert in a field related to your product or service at your teleseminar. Having just one person talk can make a seminar not only feel boring, but sound boring at the outset when you are going to market it. Make sure that this speaker is available on the day of the seminar and is comfortable with the script that you propose.
- If you have an ebook, make sure that there is space on the script to get passages from it and refer to it. Avoid ordering people to simply buy your ebook. Make your ebook look like a reference material instead in order to show how useful it can be.
- Have a well-defined outline for your teleseminar, and keep to this outline for the seminar. It will guide you not only in keeping to your time, but in transcribing and recording the seminar later.
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