6 Easy Steps to Produce a Teleseminar for Beginners
Hosting a teleseminar is one of the best ways to build buzz about your product or service. It's also an excellent marketing strategy to target a market segment and increase income. In fact, it has become one of the most popular means for marketing gurus and coaches to reach their audience and promote their business. Is it time for you to tap this industry? Here is a checklist of all the important things that you will need to produce your own teleseminar:Find a relevant subject matter
The subject matter or topic you will be using for the teleseminar is a critical choice. A topic has to show high demand for an audience, otherwise it won't have any willing participants.
Find a topic that is fresh, relevant and has value. It should not be a rehash of older topics, especially those that have had significant exposure before. Look for a specific problem or challenge that is currently the concern of many people and then create a topic from there. If you have the solution for that problem, you can bet there will be people who will want to listen to you.
Identify a target audience
Once you have your topic, identify your target market. Who will need your teleseminar? Who will benefit from it the most? Can the teleseminar you have to offer provide a solution for this market segment's concern?
Choose a format
There are several formats you can choose from when producing a teleseminar. The most common are interactive teleseminars, such as those that use Q&A so there is an immediate reaction between you and your audience. You can also use an interview format, which is similar to the Q&A.
Another good format to use is the research-based call. This format uses a report or survey obtained from a poll of the target market obtained prior to the lecture. This is then used as the basis for the teleseminar.
Still another good format to use for producing a teleseminar is information delivery, where the lecturer (you) will deliver a lecture and then answer questions after.
Take care of the teleseminar materials
You'll need a website so your target audience will know where to find you. This will also be the place where information about your teleseminar will be found. The website will also serve as the jump-off point for your lecture.
Next, you'll need applications and phone services for conducting the teleseminar itself. First is an automated system for registration. This will handle participant sign up much faster and will also send replies through an autoresponder.
You'll also need a reliable bridge line service to handle your conferencing needs. Check the caller capacity of the service if it will suffice. Services can range from a minimum of about 100 callers upwards. Other services may also be included such as free recordings and technical support, so make sure to ask. Look into a good recording service. This is a great way to package your teleseminar and sell it as a separate product later.
Promote your teleseminar
Part of the success of producing a teleseminar is using the right strategies to market and promote it. If there are not enough participants, you may not be able to cover the cost and effort of producing a teleseminar.
Use e-mail marketing, post ads online, use links on your articles or send out flyers. Tap your network of contacts to drum up interest for your activities.
Mind the cost
Teleseminars don't cost a lot to produce, which is why many business owners and marketers prefer this method. Basically the cost you'll have to cover for initially will be expenses for marketing materials and conferencing. You'll also have to pay for the application to automate your registration.
Once these are in place, the next time you produce a teleseminar, you'll only have to pay only for conferencing services.
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