Showing posts with label Target market. Show all posts
Showing posts with label Target market. Show all posts
Tips on How to Sell Your Teleseminar Effectively
Find one topic that you are interested in and do a search online. Chances are, you'll find a teleseminar that offers that subject. Teleseminars are quite popular these days because they are not only very convenient to host and participate in, they are also relatively cheaper to produce than more traditional person-to-person seminars.Now that you have your own teleseminar to promote, the very first concern you probably have is how to compete. When there are so many teleseminars tackling similar subjects out there, how do you effectively sell a teleseminar? Here are practical tips you can use:
Be prepared to outsell the competition
The key to successfully selling a teleseminar is making an impact on prospective attendees. For this, you have to make the proper preparations. Some of the most important considerations you need to keep in mind are:
Your subject matter
Choose your topic carefully. If you want to sell a teleseminar successfully, the topic must be relevant to the current needs of your target market. Find out what these needs are through research. Go to forums, check comment boxes or join online groups to find out what types of topics people want to learn about.
In-depth knowledge of your subject matter
Never host a teleseminar if you don't know your subject completely. You can't always bluff, you know. Besides, your attendees will be able to tell. Always research your subject thoroughly, cover all the necessary bases and make sure your information is up-to-date. Anticipate any questions that may be raised so you're always prepared.
The contents of your teleseminar
To sell your teleseminar, you should be able to offer something different. Consider your subject matter right now and do a search online for teleseminars with similar content. You'll probably see plenty of competition.
To stand out, make sure your lecture can give a different point of view or approach. People want something that is refreshing and if you can take the subject matter in a different direction effectively, then do so.
Your headline
The title of your teleseminar has a lot to do with how successfully you can sell it. It should intrigue, create curiosity and invite people to know more. Although it should be able to show people the topic you're offering, it shouldn’t reveal everything. Be clear but leave enough mystery to make people want more.
Selling your teleseminar
Now that you're ready to host a teleseminar, it's time to sell. Here's how:
Free or paid?
There are pros and cons to both, so choose the one that will help your purpose best. Just make sure that it's a win-win situation for you and your attendees – you get the benefit you're after from the teleseminar and they learn something new and useful from it.
Use a website or at least, a web page
You need your own website or web page in order to sell your teleseminar and handle attendees' inquiries, registration and payment. You can place ads on the homepage that your visitors can click on to learn more about your teleseminar. Use applications to automate the registration and payment processes for faster transactions.
Set your fees
If you opt for a paid teleseminar, you should be able to charge your attendees enough to cover for your expenses (and let you earn a profit) and still give them value for their money.
Promote it
To sell your teleseminar, expose it. If you have a network of contact, use that. If you have an e-mail list, send out invitations. Post ads online and on websites or blogs that have a high number of traffic coming from the market you're trying to target. Each article you write on your website, blog or article directory should also include a link to your teleseminar web page.
Get as much exposure as you can, paying particular attention to the segment of the market you want to target.
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Marketing Your Products Through Teleseminars
You may be having a hard time marketing your products through the Internet, especially if there aspects to your products that you cannot explain. Now, imagine how much harder to market services are: are you a massage specialist, hair stylist, or even a professor or lecturer hoping to make a killing online?
It can be hard to convince people to avail of your services if you do not have concrete proof of your abilities, and so much harder if you do not talk to them personally. Websites can be great in featuring products and how they look, but they can be quite impersonal when you need to talk to people and address their needs.
One way for you to get over this hurdle is to conduct a teleseminar. Basically, a teleseminar is a seminar that is conducted over the telephone. This keeps you from having to go through the long, costly process of booking a venue for your activity, feeding your guests, and giving them either free samples or paraphernalia.
It also gives your guests the chance to hear what you have to say without them having to leave their homes. On both sides of the knowledge divide, there are advantages, and if you have a product, you can use the advantages of teleseminars in order to get your word across.
All that you need is a bridge line to allow a lot of people to listen to you. The people who need to listen to you need only a telephone number as well as an access code in order to listen to your seminar. If you are going to market a product, a teleseminar can be great: it can allow you to answer questions and address issues that you might not have anticipated had you not consulted your target market. If you are going to market your product through a teleseminar, here are a few tips that you may want to take into account:
- Have you ever heard the expression that if you smile, you can tell over the phone? Keep this in mind as you conduct the seminar. You need to appear enthusiastic (but not overeager) and you need to appear as though you are made happy by your own product. If you can’t be happy because of your own product, who else can be made happy by it?
- If you are going to create a network marketing scheme around your product, you can also use your teleseminars to train the people that you hope will sell your product. Teleseminars have been used for training, and you can use this aspect of the teleseminar not only in selling your product at first, but in sustaining sales.
For instance, if your product requires special training to be used, then you might conduct a teleseminar in order to get people to learn how to use it. You may also conduct follow up training for all the updates that you make to your product.
- Sustain your sales by having teleseminars constantly: this can allow you to keep in touch with your customers, and it can polish off your reputation as someone who cares about customers more than sales. You can have teleseminars that are useful to your target market, but mention your product only briefly. This way, you can still market your product without appearing like a hard-selling salesperson.
- Always provide information on where people can buy your product, and what they can get out of it. Moreover, be persuasive in telling people that they should get the product.
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“15 Secrets of a Winning Teleseminar”
Looking for secrets to a winning teleseminar? Read on to find out how.1.) Determine a hot target market. Look for what people are passionate about and will spend money on. Strive to find a market place with money. (People have money and spend it.)
2.) Identify the market. Find out what people are already buying and they will continue to buy these products. For example, Golf market – people buy golf balls every year.
3.) Get high priced products by either making them or licensing them. One short cut is to buy the rights to products. Then when you sell it you are able to keep all the money.
When licensing a product, make sure that you are NOT paying a royalty. You should pay a one time fee to buy the rights to the product. It may cost thousands up front, but you’ll make it up in no time.
4.) Give a killer offer. Demonstrate the high value of everything in your offer. Offer bonuses. Build up your offer by offering more and more. Then give a big discount.
5.) Obtain teleseminar attendees through emails and/or post cards.
6.) Need landing/registration page for the teleseminar. This is a squeeze page where people can join the list and are put into your Autoresponder. The Autoresponder sends email reminders about the teleseminar.
7.) Create script for teleseminar. Keep a successful script as a template and modify it each time you use it. You can obtain a successful script by transcribing somebody else’s successful teleseminar.
8.) Sequence of marketing pieces includes emails that are reminders. Send A LOT of email.
9.) Record the teleseminar. Offer it for download online for a price.
10.) Conduct an encore teleseminar a week later using a recording of the teleseminar.
11.) Run first teleseminar in the afternoon. Run the second teleseminar in the evening. This is varying schedule works well for different time zones around the world.
12.) Generate teleseminar participants via mail order post cards. Repeat the process if it is successful.
13.) Use different toll free number to take orders from joint venture partners. For online order you can just use the different Joint Venture affiliate numbers.
14.) Shoot for a large number of teleseminar attendees. 400-500 may seem like a lot, but strive to have 1,000 people on the call at once. 8-15% is a normal conversion rate as far as buying products.
15.) Test your teleseminar by modifying parts of the recorded teleseminar. You can change the offer, script, etc. and test it. You can buy audio modification software at Office Depot.
Matt Bacak began investing his first earnings at the tender age of 12, a young businessman in the making. Now, 15 years later, Bacak survived failed businesses, botched partnerships, heavy credit card debt and bankruptcy - all in preparation for the accomplishments he has achieved today as a well-established Internet millionaire and best-selling author.
For more information, visit http://www.powerfulpromoter.com or sign up for his Powerful Promoting Tips at http://www.promotingtips.com
Article Source: http://www.articlesbase.com/affiliate-programs-articles/15-secrets-of-a-winning-teleseminar-148100.html
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Hot Topics For Your Teleseminar
There are many advantages that can be gained from a teleseminar, but only if it will be done on the right manner. A lot of things can go wrong with your teleseminar and one of which is the content. The content is very essential because this will be the core of your online seminar. Since content is vital, you must be choosy in picking the topics.
On choosing the topic, there are information that you ought to know. These must be in accordance to the preferences, wants and needs of your audience. You must know who your target listeners what their educational levels are. You have to know all in depth facts before going into your plans.
Timely and accurate information is also needed. You may sound good but with no content; this will turn out to be a very poor teleseminar. You may also talk about timely information but sound boring; this is also a poor teleseminar. When choosing and planning for your topics, learn to hit the balance between style and content.
Be careful not to mix different topics on one teleseminar. Carefully choose one topic where you can focus and invest your time and effort into it. It may be good if you will offer a topic which you are very familiar with so that you’ll be comfortable in delivering it on your teleseminar.
Where topics can you choose for your teleseminars? You can choose between a soft teleseminar topic or a hard teleseminnar topic. Soft teleseminar topics will deal on soft skills like communication, leadership or motivation. Hard teleseminar topics on the other hand deal more of the visible like return or investment, etc. These two topics will sell if you have the target market.
Topics should therefore not to be taken too lightly. It is very important to make your teleseminar a success. You can choose from a wide array of topics listed here:
1.Building Your Online Reputation and Create Sales. This topic will deal on the easiest and fastest way on how anyone can position himself as an expert on the net; how to get free publicity and how to grow his online business. This must also include means on how to attract new customers or clients and how to save a lot on advertising.
2.Growing Your Home Based Business. This may include building a business and increasing its prospects. It can also include techniques on how to improve a certain business and how to move it into big leagues.
3.Marketing Schemes. This may also be a viable topic to choose. It may include information on how to sell a product or service. This may also offer solutions to marketing problems.
4.Business Conferences. Speakers on this kind of topic may be top consultants and business advisers. They will be dealing on how to run a career or a business. Strategies and insights of winning business owners can also be discussed.
If you still cannot make up your mind on what topic to produce, ask your clients about it. You can survey their ideas and get their suggestions to know what they really want. This will be a winning move wherein you will not dedicate too much time on thinking of what to offer but just put it into preparation.
Always remember that business owners allow themselves and their employees to engage in teleseminars because they want them to be developed. Your teleseminar must therefore be one which can really help and solve problems. Choose topics that will be very interesting and useful for your clients and you’ll never go wrong.
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7 Essential Teleseminar Tips for Success
Here are a few things you can do to guarantee the success of your teleseminar.Plan Your Presentation
Before sending out invitations, make sure you’ve already a clear idea of what your presentation will be for your teleseminar. Figure out the link between what you’re offering and what your target market needs, and you’ll have the best topic for your teleseminar.
Make an outline on how you wish to make your presentation. Be diligent in writing your ideas and make your outline as detailed as possible. You might think you’ll remember everything, but when the big day comes nearer, stress and pressure can cause severe memory problems.
Practice your presentation and hold a general rehearsal a few days before the actual teleseminar takes place.
Prepare Your Tools
Make all the necessary arrangements to have the proper tools ready for the scheduled date. Be sure that your bridge line and other important tool and equipment are in working order. It may be human to err, but technology is not always perfect so be sure to have a back-up plan ready in case of any technical glitch.
Send Invitations Early and Send It Far and Wide
Invitations must be sent out as early as possible and follow-up mails and calls should be made at regular but adequately spaced intervals. You want as many people as possible to participate in your teleseminar.
Use all the means available to get a hold of your target. Submit links, podcasts, and articles to the appropriate directories. Use social networking and bookmarking to gain greater exposure for your teleseminar. Try both free and paid advertising strategies, as long as you can stay within your budget.
Reward Early Birds
Try to think of various benefits to encourage people to sign up early for your teleseminar. If your teleseminar comes with a participation fee, you can give reasonable discounts or other incentives to those who sign up early. Ebooks and other gifts you may give for free are also an excellent way of increasing attendance for your teleseminar.
Make Smart Use of Your Q and A
Start by having people list their most burning questions in their registration form. Scan these questions and try to incorporate them in your presentation.
Your presentation should also include Q and A segment and you can start by introducing questions that had been raised in your initial survey but you hadn’t been able to address in your presentation. To get the ball rolling for the live portion of your Q and A segment, offer rewards for the first five persons to voice out their questions.
Take Care of Your Voice
Your entire teleseminar hinges on your voice so remember to take good care of it, especially on the few days leading to your teleseminar. Have warm water on standby at all times and make good use of the breaks allotted in your presentation.
Make Them Informed Listeners
You will waste less time introducing the topic if you send your guests reference materials prior to the teleseminar. The materials must contain enough information to give them a clear understanding of what you’re about to offer, but not too much that they won’t have to listen to you.
Last but not the least, keep a positive outlook for your teleseminar. Don’t let anything get you down. If you believe your products and services are truly what your target market needs then go all out in proving it!
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What Skills Should You Have in Producing Teleseminars?
A teleseminar can allow you to market goods and services to people without you having to spend a lot of money. A teleseminar is simply a regular seminar placed over the phone: your speakers and guests will be on the phone lines telling people about what they should be doing, what they should buy and why, and where they should go to buy what they should purchase. Your participants do not need to travel far in order to reach your conference. They simply need to call your special telephone number, enter their authorization or access code, and then listen to your seminar over the phone.Producing a teleseminar, however, also needs you to have a special skill set. First, because the teleseminar is conducted over the telephone and relies on technology, you will need to have some technological know-how in terms of how the technology works. This means that you should know what button does what on your console, what you need to do in order to return a dropped call back into the teleseminar, and troubleshooting. This means that you also have to have the ability to think on your toes just in case something happens during the teleseminar.
In producing the teleseminar itself, you need to have a great sense of what logic to follow in your outline. You need to draw up an outline: you need to know how to tell your customers or clients what you need to tell them in the fewest words and shortest time possible. You need to make efficient use of your time: you cannot have a teleseminar running over an hour or two, as it can be tiring to attend a seminar while cradling a phone to one’s ear. You need to have a sense of how people’s minds work: which speaker should follow which speaker, and how can you best endorse your product or service without sounding like you are desperate for sales?
You also need to have a great nose for networking. This allows you to not only get more people to learn about your product or service offline, but it also gives you the chance to interact with professionals who could spice up your teleseminar and serve as your speakers. A great relationship with people in your line of work can also assure you of more customers, especially if you know how to endorse your products and services to your target market.
You need to have a great voice and modulation if you are the speaker for a teleseminar. Your voice needs to carry through the phone lines. Moreover, you need to be an engaging speaker: listening to a boring speaker over the phone is not only discouraging, but annoying for your prospective customers. If you are not the speaker, but are tasked with looking for speakers, you also need to have an ear for who speaks well and is engaging, all while having a good voice that is suited to teleseminars.
Lastly, you need to have a lot of energy. Putting a teleseminar together can be difficult without the energy of someone who can coordinate people, have technology up and working, and come up with a backup plan if things go wrong (as they usually will when technology is involved).
You also need to be proactive: being reactionary might only lead to panic and a badly concluded teleseminar. For more advice, talk to people who have already produced teleseminars, and learn from every teleseminar you produce so that the next one will be better.
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6 Easy Steps to Produce a Teleseminar for Beginners
Hosting a teleseminar is one of the best ways to build buzz about your product or service. It's also an excellent marketing strategy to target a market segment and increase income. In fact, it has become one of the most popular means for marketing gurus and coaches to reach their audience and promote their business. Is it time for you to tap this industry? Here is a checklist of all the important things that you will need to produce your own teleseminar:Find a relevant subject matter
The subject matter or topic you will be using for the teleseminar is a critical choice. A topic has to show high demand for an audience, otherwise it won't have any willing participants.
Find a topic that is fresh, relevant and has value. It should not be a rehash of older topics, especially those that have had significant exposure before. Look for a specific problem or challenge that is currently the concern of many people and then create a topic from there. If you have the solution for that problem, you can bet there will be people who will want to listen to you.
Identify a target audience
Once you have your topic, identify your target market. Who will need your teleseminar? Who will benefit from it the most? Can the teleseminar you have to offer provide a solution for this market segment's concern?
Choose a format
There are several formats you can choose from when producing a teleseminar. The most common are interactive teleseminars, such as those that use Q&A so there is an immediate reaction between you and your audience. You can also use an interview format, which is similar to the Q&A.
Another good format to use is the research-based call. This format uses a report or survey obtained from a poll of the target market obtained prior to the lecture. This is then used as the basis for the teleseminar.
Still another good format to use for producing a teleseminar is information delivery, where the lecturer (you) will deliver a lecture and then answer questions after.
Take care of the teleseminar materials
You'll need a website so your target audience will know where to find you. This will also be the place where information about your teleseminar will be found. The website will also serve as the jump-off point for your lecture.
Next, you'll need applications and phone services for conducting the teleseminar itself. First is an automated system for registration. This will handle participant sign up much faster and will also send replies through an autoresponder.
You'll also need a reliable bridge line service to handle your conferencing needs. Check the caller capacity of the service if it will suffice. Services can range from a minimum of about 100 callers upwards. Other services may also be included such as free recordings and technical support, so make sure to ask. Look into a good recording service. This is a great way to package your teleseminar and sell it as a separate product later.
Promote your teleseminar
Part of the success of producing a teleseminar is using the right strategies to market and promote it. If there are not enough participants, you may not be able to cover the cost and effort of producing a teleseminar.
Use e-mail marketing, post ads online, use links on your articles or send out flyers. Tap your network of contacts to drum up interest for your activities.
Mind the cost
Teleseminars don't cost a lot to produce, which is why many business owners and marketers prefer this method. Basically the cost you'll have to cover for initially will be expenses for marketing materials and conferencing. You'll also have to pay for the application to automate your registration.
Once these are in place, the next time you produce a teleseminar, you'll only have to pay only for conferencing services.
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6 Business Benefits of Teleseminars and Webinars
If you've ever wondered why many business owners and entrepreneurs moonlight as speakers for teleseminars and webinars, it's because they know that both of these methods can be harnessed to their advantage. If you have never considered using teleseminars and webinars before, you might want to change your mind. Here are just some of the business benefits of teleseminars and webinars that you can use to your advantage:Introduce your business or brand
A perfect benefit of teleseminars and webinars for business is that they can be leveraged to introduce an unknown company or brand. Quite often, business owners who are new to the industry will find it difficult to build interest in their business simply because they don't have history or sufficient background.
Teleseminars and webinars can benefit a business by allowing the owner to represent the business and give it a face. This helps nail the fact that the business is a real entity. Furthermore, lectures through phone and the Web also help a business build its brand.
Become a recognized authority
Another common business benefit of teleseminars and webinars is that they can be used to build your reputation. This is especially important if you're still trying to break into a particular industry and have to create enough buzz for yourself.
If you are able to produce a successful teleseminar or webinar, you will be able to build a following among your target market. Continued success will also help you expand and capture a wider segment.
Promote products
Teleseminars and webinars are not only a means unto themselves – they are also very often used as vehicles to promote a product. This is why you'll find that speakers of teleseminars and webinars have books, e-books, audio, videos and other products that they market to their audience via their lectures.
Generally, a speaker would discuss a topic with his audience and then refer to a product that can be used as reference, guide or instructional material. Much of the content found in these products cannot be accessed in the teleseminar or webinar so the audience is motivated to purchase.
Increase sales
More traditional means of promoting and selling products very often do not suffice these days, especially since many consumers and a huge segment of a business' target market prefer to browse and shop online.
With a well-crafted and delivered teleseminar or webinar, it's quite easy to drum up sales for a product. Many experienced teleseminar and webinar speakers swear by these methods, even reporting sales of their products in thousands of dollars.
Communicate with customers on a more personal level
Another great business benefit of teleseminars and webinars is that they allow business owners to keep in touch with their customers. Businesses can harness the technology used for both methods to personalize their services.
Whether a teleseminar or webinar is given for free or as paid lectures, they are always very effective as a means to interact with a business' audience or market on a more personal level.
Maintain a low cost
One of the main concerns of many businesses is expense. To build a brand, promote a product or launch a marketing campaign, a business owner simply has to spend. Using either a teleseminar or a webinar, a business can benefit by taking advantage of the low cost associated with producing a lecture through phone or the Internet.
Teleseminars and webinars are highly cost effective, easy to produce and do not incur plenty of expense. And they work! That alone is music to any business owner's ears.
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